Inspiria is where passion meets possibilities. Affiliated to MAKAUT and AICTE approved, we offer industry-oriented courses designed to enhance your employability. Discover state-of-the-art facilities, industry-focused courses, and exclusive Soft Skills Training for real-world success with us.

Located at the foothills of the Himalayas, Our stunning campus offers a calm learning environment and abundant opportunities across various fields.

Job Description: Digital Marketing &amp; Field Marketing HeadPosition Title: Digital Marketing &amp; Field Marketing HeadLocation: Inspiria Knowledge Campus, SiliguriType: Full-time, Leadership RoleReports To: Managing TrusteeRole OverviewInspiria Knowledge Campus is committed to bridging education with professional excellence. As the Digital Marketing &amp; Field Marketing Head, you will lead strategic efforts to amplify our brand presence, enhance student enrollment, and create a strong connection between the campus and its audience—both online and offline. This role combines the analytical, innovative approach of digital marketing with the on-ground, interpersonal nature of field marketing to build a cohesive strategy that drives results.The ideal candidate will bring expertise in creating integrated campaigns, leveraging data for decision-making, and mentoring teams to deliver outcomes aligned with the campus's mission of preparing students for industry readiness.Key ResponsibilitiesDigital Marketing Strategy &amp; Execution<ul><li>Develop, implement, and optimize digital marketing strategies to promote the courses, events, and unique offerings of Inspiria across platforms like social media, email, search engines, and paid advertising.</li><li>Oversee SEO/SEM strategies to ensure Inspiria consistently ranks high on search engines, driving organic traffic and visibility.</li><li>Design engaging, informative content, including blogs, videos, and campaigns, tailored to resonate with students, parents, and industry professionals.</li><li>Track and analyze digital marketing metrics (e.g., lead generation, ROI, engagement rates) and continuously refine campaigns for better results.</li><li>Stay updated with emerging trends in digital education marketing and implement innovative approaches to stay competitive.</li></ul> Field Marketing Strategy &amp; Execution<ul><li>Strategize and execute impactful field marketing initiatives such as career fairs, campus events, workshops, and outreach programs to connect with prospective students and stakeholders.</li><li>Partner with schools, coaching centers, and community organizations to build awareness of Inspiria's courses and offerings.</li><li>Drive on-ground campaigns, including live seminars, orientation sessions, and meet-and-greet opportunities for faculty and students.</li><li>Coordinate with regional stakeholders to align field marketing efforts with Inspiria’s broader goals and messaging.</li></ul>Campaign Integration<ul><li>Create synergy between digital and field marketing strategies, ensuring consistent branding and messaging across all channels.</li><li>Work closely with the admissions and academic teams to align marketing efforts with enrollment and outreach objectives.</li><li>Develop cohesive marketing campaigns that connect with students at various touchpoints—from digital inquiries to on-ground events.</li></ul>Budget Management<ul><li>Strategically allocate and manage the marketing budget across digital and field marketing efforts to ensure maximum ROI.</li><li>Provide regular budget utilization reports and optimize resource allocation to prioritize high-impact campaigns.</li></ul>Data Analysis and Reporting<ul><li>Monitor campaign performance across channels, interpret data trends, and provide actionable insights to the leadership team.</li><li>Regularly present reports on lead generation, student acquisition, and engagement metrics, highlighting areas for improvement.</li></ul>Team Leadership &amp; Collaboration<ul><li>Lead and mentor the marketing team, ensuring alignment with Inspiria’s vision and goals.</li><li>Collaborate with faculty, industry partners, and alumni to build impactful campaigns and initiatives.</li><li>Foster a results-driven culture while encouraging creativity and innovation within the team.</li></ul>Brand Awareness &amp; Community Engagement<ul><li>Amplify Inspiria’s position as a leading knowledge campus by promoting thought leadership and industry readiness initiatives.</li><li>Cultivate strong relationships with stakeholders, including students, parents, and industry professionals, through tailored engagement strategies.</li></ul>Market Research &amp; Competitor Analysis<ul><li>Conduct regular market research to identify student needs, industry trends, and competitor activities, using insights to refine Inspiria’s marketing approach.</li><li>Stay attuned to changes in the education sector, identifying opportunities to differentiate Inspiria’s offerings.</li></ul>Key Requirements<ul><li>Educational Background: Bachelor’s degree in Marketing, Business, or related fields; Master’s degree preferred.</li><li>Experience: 10+ years in digital marketing, field marketing, or related roles, with at least 3-4 years in a leadership capacity. Experience in the education industry is a strong advantage.</li><li>Technical Skills:</li><li>Expertise in digital platforms and tools like Google Ads, Facebook Ads, CRM software, and analytics platforms.</li><li>Knowledge of SEO/SEM, paid advertising, and digital content creation best practices.</li><li>Proven ability to manage and execute on-ground marketing campaigns and events.</li><li>Leadership Skills: Strong team management abilities, with experience in mentoring and building cohesive marketing teams.</li><li>Analytical Ability: Comfort in working with data and generating actionable insights to optimize campaigns.</li><li>Collaboration: Exceptional interpersonal skills, with the ability to work across departments and with external stakeholders.</li><li>Creativity: A visionary mindset with the ability to implement fresh, innovative marketing strategies.</li></ul>Why Join Inspiria Knowledge Campus?<ul><li>Be a part of an institution revolutionizing education with a focus on industry readiness.</li><li>Lead innovative campaigns and initiatives that impact students' lives and careers.</li><li>Work in a collaborative and dynamic environment that values creativity, leadership, and strategic vision.</li></ul>We invite passionate marketing leaders who are eager to make a meaningful difference in the education sector to join us at Inspiria Knowledge Campus.

Job Description: Performance Marketing– Inspiria Knowledge CampusPosition Title: Performance MarketingLocation: Inspiria Knowledge Campus, Siliguri, West BengalEmployment Type: Full-timeExperience: 3+ years in managing paid ad campaigns across multiple platforms.<ul><li>o ensure campaigns utilize the latest features and techniques</li></ul>﻿Role Summary:Inspiria Knowledge Campus is seeking an experienced and performance-driven Paid Ad Campaign Manager to oversee and optimize paid advertising initiatives. The role involves creating, managing and analysing paid campaigns to drive student inquiries, increase brand awareness, and achieve marketing goals. This position requires a strategic thinker with a strong analytical mindset and expertise in paid media.Key Responsibilities:<ol><li>Campaign Strategy and Planning:</li></ol><ul><li class="ql-indent-1">Develop and implement comprehensive paid ad strategies aligned with organizational objectives</li><li class="ql-indent-1">Identify target audiences and tailor campaigns to maximize reach and engagement</li></ul><ol><li>Campaign Management:</li></ol><ul><li class="ql-indent-1">Plan, execute and optimize paid campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others</li><li class="ql-indent-1">Conduct A/B testing for ad creatives, copy, and landing pages to improve performance</li></ul><ol><li>Budget Management:</li></ol><ul><li class="ql-indent-1">Allocate and manage campaign budgets to ensure cost-effectiveness and maximum ROI</li><li class="ql-indent-1">Monitor daily spend to ensure campaigns remain within budget while achieving desired outcomes</li></ul><ol><li>Performance Analysis:</li></ol><ul><li class="ql-indent-1">Track, measure, and report on campaign performance metrics, including CTR, CPC, CPA, and conversion rates</li><li class="ql-indent-1">Use tools like Google Analytics, Facebook Ads Manager, and other platforms to analyse data and inform decision-making</li></ul><ol><li>Creative Collaboration:</li></ol><ul><li class="ql-indent-1">Work closely with content creators, designers and marketing teams to develop compelling ad creatives and copy</li><li class="ql-indent-1">Provide guidance on visuals, messaging, and CTAs to enhance ad performance</li></ul><ol><li>Keyword and Audience Research:</li></ol><ul><li class="ql-indent-1">Conduct detailed keyword research for search campaigns and develop targeted audience segments for display and social campaigns</li><li class="ql-indent-1">Stay updated on trends and audience behaviour to refine targeting strategies</li></ul><ol><li>Trend Monitoring and Innovation:</li></ol><ul><li class="ql-indent-1">Stay ahead of industry trends and platform updates t</li><li class="ql-indent-1">Experiment with new ad formats, channels and tools to explore growth opportunities</li></ul><ol><li>Lead Generation and Nurturing:</li></ol><ul><li class="ql-indent-1">Optimize campaigns to drive qualified leads for admissions and enrolment</li><li class="ql-indent-1">Collaborate with the admissions team to align campaign efforts with lead conversion goals</li></ul><ol><li>Competitor Analysis:</li></ol><ul><li class="ql-indent-1">Monitor competitor campaigns to identify opportunities and refine Inspira’s ad strategies</li></ul><ol><li>Compliance and Quality Assurance:</li></ol><ul><li class="ql-indent-1">Ensure all campaigns comply with platform policies and maintain high standards of quality</li></ul>Qualifications and Requirements:<ul><li>Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.</li><li>Experience:</li><li class="ql-indent-1">Minimum 3 years of hands-on experience managing paid campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.</li><li class="ql-indent-1">Experience in the education sector or managing campaigns for academic institutions is a plus.</li><li>Skills:</li><li class="ql-indent-1">Strong understanding of PPC, display advertising, retargeting, and programmatic advertising.</li><li class="ql-indent-1">Proficiency in tools like Google Ads, Facebook Business Manager, Google Analytics, and similar platforms.</li><li class="ql-indent-1">Excellent analytical skills to interpret data and optimize campaigns.</li><li class="ql-indent-1">Creative thinking to develop engaging ad creatives and strategies.</li><li>Soft Skills:</li><li class="ql-indent-1">Strong project management and organizational abilities.</li><li class="ql-indent-1">Excellent communication and collaboration skills.</li><li>Other Attributes:</li><li class="ql-indent-1">Results-oriented mindset with a focus on achieving measurable outcomes.</li><li class="ql-indent-1">Up-to-date knowledge of ad platform policies and trends.</li></ul>

Key Responsibilities:<ol><li>Campaign Strategy and Planning:</li></ol><ul><li class="ql-indent-1">Develop and implement comprehensive paid ad strategies aligned with organizational objectives</li><li class="ql-indent-1">Identify target audiences and tailor campaigns to maximize reach and engagement</li></ul><ol><li>Campaign Management:</li></ol><ul><li class="ql-indent-1">Plan, execute and optimize paid campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others</li><li class="ql-indent-1">Conduct A/B testing for ad creatives, copy, and landing pages to improve performance</li></ul><ol><li>Budget Management:</li></ol><ul><li class="ql-indent-1">Allocate and manage campaign budgets to ensure cost-effectiveness and maximum ROI</li><li class="ql-indent-1">Monitor daily spend to ensure campaigns remain within budget while achieving desired outcomes</li></ul><ol><li>Performance Analysis:</li></ol><ul><li class="ql-indent-1">Track, measure, and report on campaign performance metrics, including CTR, CPC, CPA, and conversion rates</li><li class="ql-indent-1">Use tools like Google Analytics, Facebook Ads Manager, and other platforms to analyse data and inform decision-making</li></ul><ol><li>Creative Collaboration:</li></ol><ul><li class="ql-indent-1">Work closely with content creators, designers and marketing teams to develop compelling ad creatives and copy</li><li class="ql-indent-1">Provide guidance on visuals, messaging, and CTAs to enhance ad performance</li></ul><ol><li>Keyword and Audience Research:</li></ol><ul><li class="ql-indent-1">Conduct detailed keyword research for search campaigns and develop targeted audience segments for display and social campaigns</li><li class="ql-indent-1">Stay updated on trends and audience behaviour to refine targeting strategies</li></ul><ol><li>Trend Monitoring and Innovation:</li></ol><ul><li class="ql-indent-1">Stay ahead of industry trends and platform updates to ensure campaigns utilize the latest features and techniques</li><li class="ql-indent-1">Experiment with new ad formats, channels and tools to explore growth opportunities</li></ul><ol><li>Lead Generation and Nurturing:</li></ol><ul><li class="ql-indent-1">Optimize campaigns to drive qualified leads for admissions and enrolment</li><li class="ql-indent-1">Collaborate with the admissions team to align campaign efforts with lead conversion goals</li></ul><ol><li>Competitor Analysis:</li></ol><ul><li class="ql-indent-1">Monitor competitor campaigns to identify opportunities and refine Inspira’s ad strategies</li></ul><ol><li>Compliance and Quality Assurance:</li></ol><ul><li class="ql-indent-1">Ensure all campaigns comply with platform policies and maintain high standards of quality</li></ul>Qualifications and Requirements:<ul><li>Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.</li><li>Experience:</li><li class="ql-indent-1">Minimum 3 years of hands-on experience managing paid campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.</li><li class="ql-indent-1">Experience in the education sector or managing campaigns for academic institutions is a plus.</li><li>Skills:</li><li class="ql-indent-1">Strong understanding of PPC, display advertising, retargeting, and programmatic advertising.</li><li class="ql-indent-1">Proficiency in tools like Google Ads, Facebook Business Manager, Google Analytics, and similar platforms.</li><li class="ql-indent-1">Excellent analytical skills to interpret data and optimize campaigns.</li><li class="ql-indent-1">Creative thinking to develop engaging ad creatives and strategies.</li><li>Soft Skills:</li><li class="ql-indent-1">Strong project management and organizational abilities.</li><li class="ql-indent-1">Excellent communication and collaboration skills.</li><li>Other Attributes:</li><li class="ql-indent-1">Results-oriented mindset with a focus on achieving measurable outcomes.</li><li class="ql-indent-1">Up-to-date knowledge of ad platform policies and trends.</li></ul>

Designation: Placement and Corporate Relations Officer Job Summary:The Placement and Corporate Sales Officer is responsible for establishing and maintaining relationships with corporate clients, facilitating job placements for candidates, and driving sales initiatives. This role requires a proactive approach to identify business opportunities, negotiate contracts, and ensure client satisfaction while meeting organizational goals. Key Responsibilities:<ul><li>Build and maintain strong relationships with corporate clients.</li><li>Understand client needs and tailor placement solutions to meet those requirements.</li><li>Develop and implement effective sales strategies to attract new clients and retain existing ones for different EDP &amp; MDP organized by institution.</li><li>Conduct market research to identify potential clients and industry trends.</li><li>Coordinate the placement of candidates into client organizations.</li><li>Collaborate with the recruitment team to ensure a good fit between candidates and corporate needs.</li><li>Negotiate terms of service and contracts with corporate clients.</li><li>Ensure compliance with legal and organizational policies.</li><li>Monitor placement success rates and client satisfaction.</li><li>Prepare reports and presentations for management on sales performance and market trends.</li><li>Attend industry events, job fairs, and networking functions to promote services and build connections.</li><li>Develop promotional materials and conduct presentations to showcase placement services and products/services from institution.</li></ul> Exp: 5+ yrs in Corporate Sales primarily from staffing background

<h3>Job Description</h3><h3>Key Responsibilities:</h3><h4>Photography:</h4><ol><li>Shoot High-Quality Photographs:</li><li> </li><li class="ql-indent-1">Capture high-resolution images for marketing, advertising, social media, events, and other college activities.</li><li class="ql-indent-1">Work with the team to understand the visual requirements and deliver consistent, on-brand photography.</li><li class="ql-indent-1">Capture portraits, candid shots, campus events, and special occasions.</li><li>Photo Editing:</li><li> </li><li class="ql-indent-1">Edit and retouch photos to ensure they are visually appealing and meet the college’s branding standards.</li><li class="ql-indent-1">Enhance and adjust images in post-production using photo editing software like Adobe Photoshop, Lightroom, etc.</li><li>Manage Photo Library:</li><li> </li><li class="ql-indent-1">Organize and maintain an archive of photos, ensuring they are accessible for future use.</li><li class="ql-indent-1">Maintain and update the photo database regularly.</li></ol><h4>Video Editing:</h4><ol><li>Video Production:</li><li> </li><li class="ql-indent-1">Plan, shoot, and edit video content for various purposes, including promotional videos, event highlights, advertisements, and educational content.</li><li class="ql-indent-1">Work with the marketing team to create videos that align with the college’s branding and communication strategy.</li><li>Post-production:</li><li> </li><li class="ql-indent-1">Edit raw footage to create professional-grade videos, including color grading, sound editing, and visual enhancement.</li><li class="ql-indent-1">Sync audio with video, apply transitions, special effects, and add captions as necessary.</li><li>Audio and Sound Editing:</li><li> </li><li class="ql-indent-1">Ensure high-quality audio, including sound effects, background music, and voiceover, is incorporated into videos.</li><li class="ql-indent-1">Clean up audio files for clarity and overall video quality.</li></ol><h4>Motion Graphics and Animation:</h4><ol><li>Create Motion Graphics:</li><li> </li><li class="ql-indent-1">Develop creative and visually engaging motion graphics for video content, advertisements, and social media platforms.</li><li class="ql-indent-1">Design and animate logos, titles, lower thirds, and other visual elements to enhance video content.</li><li>Visual Storytelling:</li><li> </li><li class="ql-indent-1">Use motion graphics to tell compelling stories and convey messages in an engaging manner.</li><li class="ql-indent-1">Collaborate with the creative team to ensure motion graphics align with the overall visual style and branding of the institution.</li><li>3D Animation (if applicable):</li><li> </li><li class="ql-indent-1">Create and integrate 3D animations and visual effects to elevate video production.</li><li class="ql-indent-1">Work with relevant software to produce high-quality, innovative animations for a variety of media.</li></ol><h4>Collaboration &amp; Creativity:</h4><ol><li>Work with Marketing &amp; Creative Teams:</li><li class="ql-indent-1">Collaborate with the marketing, social media, and branding teams to ensure visual content supports the overall marketing goals.</li><li class="ql-indent-1">Participate in brainstorming sessions to generate fresh, innovative ideas for content.</li><li>Adhere to Brand Guidelines:</li><li class="ql-indent-1">Ensure that all photographic and video content adheres to the college’s brand guidelines and standards.</li><li class="ql-indent-1">Stay updated on industry trends to keep content fresh and relevant.</li></ol><h4>Project Management:</h4><ol><li>Timely Delivery:</li><li> </li><li class="ql-indent-1">Manage multiple projects simultaneously and ensure the timely delivery of all photography, video, and motion graphics content.</li><li class="ql-indent-1">Ensure proper communication and understanding of project timelines and deliverables with the team.</li><li>Equipment Management:</li><li> </li><li class="ql-indent-1">Maintain and manage photography and video equipment, ensuring all gear is in working condition.</li><li class="ql-indent-1">Stay updated with new photography and video technologies and tools.</li></ol>