Key Responsibilities:

1. Campaign Strategy and Planning:

• Develop and implement comprehensive paid ad strategies aligned with organizational objectives
• Identify target audiences and tailor campaigns to maximize reach and engagement

1. Campaign Management:

• Plan, execute and optimize paid campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others
• Conduct A/B testing for ad creatives, copy, and landing pages to improve performance

1. Budget Management:

• Allocate and manage campaign budgets to ensure cost-effectiveness and maximum ROI
• Monitor daily spend to ensure campaigns remain within budget while achieving desired outcomes

1. Performance Analysis:

• Track, measure, and report on campaign performance metrics, including CTR, CPC, CPA, and conversion rates
• Use tools like Google Analytics, Facebook Ads Manager, and other platforms to analyse data and inform decision-making

1. Creative Collaboration:

• Work closely with content creators, designers and marketing teams to develop compelling ad creatives and copy
• Provide guidance on visuals, messaging, and CTAs to enhance ad performance

1. Keyword and Audience Research:

• Conduct detailed keyword research for search campaigns and develop targeted audience segments for display and social campaigns
• Stay updated on trends and audience behaviour to refine targeting strategies

1. Trend Monitoring and Innovation:

• Stay ahead of industry trends and platform updates to ensure campaigns utilize the latest features and techniques
• Experiment with new ad formats, channels and tools to explore growth opportunities

1. Lead Generation and Nurturing:

• Optimize campaigns to drive qualified leads for admissions and enrolment
• Collaborate with the admissions team to align campaign efforts with lead conversion goals

1. Competitor Analysis:

• Monitor competitor campaigns to identify opportunities and refine Inspira’s ad strategies

1. Compliance and Quality Assurance:

• Ensure all campaigns comply with platform policies and maintain high standards of quality

Qualifications and Requirements:

• Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Experience:
• Minimum 3 years of hands-on experience managing paid campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Experience in the education sector or managing campaigns for academic institutions is a plus.
• Skills:
• Strong understanding of PPC, display advertising, retargeting, and programmatic advertising.
• Proficiency in tools like Google Ads, Facebook Business Manager, Google Analytics, and similar platforms.
• Excellent analytical skills to interpret data and optimize campaigns.
• Creative thinking to develop engaging ad creatives and strategies.
• Soft Skills:
• Strong project management and organizational abilities.
• Excellent communication and collaboration skills.
• Other Attributes:
• Results-oriented mindset with a focus on achieving measurable outcomes.
• Up-to-date knowledge of ad platform policies and trends.