5 Networking Strategies for AM/DM-Social Media Managers to Expand Influence

In the fast-paced and ever-evolving world of social media, having a broad network can significantly enhance your career as an Account Manager (AM) or Digital Marketing (DM) Social Media Manager. Building meaningful professional relationships not only opens doors to new opportunities but also enriches your perspective and skills. This guide outlines five essential networking strategies to help you expand your influence effectively.

1. Harness the Power of Social Media Platforms

Leveraging social media platforms is the bedrock of networking for Social Media Managers. Here’s how to make the most of each popular platform:

LinkedIn

LinkedIn is an invaluable resource for professional networking. Engage by regularly posting insightful content, participating in relevant discussions, and connecting with industry peers. Tailor your profile to reflect your expertise and ambition.

Twitter

Twitter is a great platform for joining industry conversations. Follow influential figures, use trending hashtags, and participate in Twitter chats to connect with like-minded professionals.

Instagram

While less conventional for professional networking, Instagram can showcase your social media prowess. Use this platform to exhibit your creativity and branding skills through visually appealing posts.

2. Attend Industry Conferences and Workshops

Attending industry-specific events is a powerful way to expand your network physically. These settings enable face-to-face interactions that often lead to deep connections. Here’s how to leverage these opportunities:

• Be Prepared: Prior to the event, research attendees and prepare a strategy on whom you’d like to meet.
• Engage in Workshops: Actively participate in discussions and workshops. This is an excellent way to exhibit your expertise and learn from others.
• Follow Up: Send personalized messages post-event to nurture the connection and stay in contact.

3. Join Professional Organizations

Joining professional organizations offers a structured environment for networking. These organizations often provide exclusive events, resources, and forums for discussion tailored to Social Media Managers.

• Select Relevant Groups: Choose organizations that align with your career goals and interests.
• Utilize Online Forums: Active participation in online communities associated with these organizations can enhance your visibility among peers.
• Volunteer: Take on roles within these organizations. This often leads to esteemed connections and learning opportunities.

4. Develop and Share Unique Content

Creating and sharing unique content demonstrates your expertise and attracts like-minded professionals. It is a way to establish yourself as a thought leader in the industry. Here are some strategies:

1. Blogging: Regularly writing blogs on industry topics can showcase your knowledge and attract a dedicated audience.
2. Webinars: Host webinars or live sessions on topics you are passionate about. This not only spreads your influence but also invites interaction from your audience.
3. Guest Contributions: Write guest posts for industry publications, allowing you to reach a broader audience.

5. Utilize Mentor-Ship and Peer Learning

Having mentors and engaging in peer learning are valuable networking strategies. A mentor can provide guidance and insight, while peers can offer support and fresh perspectives.

• Seek Mentorship: Approach potential mentors respectfully and express what you aim to learn from them.
• Participate in Peer Groups: Engage with peer learning groups. These are often less formal and encourage open knowledge exchange.
• Reciprocal Relationships: Offer your own expertise and support in return, fostering a mutually beneficial relationship.