We were born out of a split - not out of rebellion, but out of belief. At a time when political consulting in India was synonymous with one playbook and one man, we created Demos: the first national breakaway built by minds who believed strategy needed to be more local, more ethical, and more human-scaled. When we started, even before we had a website, we were already a point of caution in internal briefings elsewhere. We wore that as a Badge of relevance. Today, Demos is a narrative-led institution working across India - not to mimic scale, but to build clarity. We craft strategy that listens, content that persuades, and campaigns that stay rooted in place and people. Were not the loudest firm. Were the one still designing democracy in the background.

Job Title: Media AnalystDepartment: Media and CommunicationsLocation: ChennaiEmployment Type: Full-time (Campaign Contract)Experience Required: 2–4 years <h3>Role Overview</h3>At Demos, we are seeking a Media Analyst to monitor, track, and evaluate media coverage across print, digital, and broadcast channels, delivering insights that directly shape campaign strategies. You will play a critical role in ensuring our messaging resonates with target audiences, identifying communication gaps, and recommending strategies to maximize impact. In addition to monitoring and analysis, you will assist the Head of Media &amp; PR with both strategy and execution—contributing to narrative planning, competitor tracking, and media engagement tactics. This position is ideal for someone with a keen eye for trends, strong analytical skills, and experience in political or social campaign monitoring. <h3>Key Responsibilities</h3><h4>Media Monitoring &amp; Tracking</h4><ul><li>Continuously track print, digital, and broadcast media coverage relevant to campaign priorities.</li><li>Monitor political, issue-based, and competitor narratives across local, regional, and national outlets.</li><li>Maintain organized records of coverage, including sentiment categorization and reach analysis.</li></ul> <h4>Analysis &amp; Insight Generation</h4><ul><li>Evaluate the impact of media campaigns using analytics tools and generate actionable insights.</li><li>Interpret data to assess audience engagement, sentiment shifts, and message penetration.</li><li>Identify emerging media trends and recommend strategies to leverage them for campaign advantage.</li></ul> <h4>Reporting &amp; Strategic Input</h4><ul><li>Prepare comprehensive media impact reports, competitor analysis decks, and audience engagement summaries.</li><li>Collaborate with research and content teams to prepare media briefs, talking points, and speech inputs.</li><li>Present findings and recommendations to internal stakeholders, aligning with overall campaign objectives.</li></ul> <h4>Cross-functional Collaboration</h4><ul><li>Support the Media &amp; PR Head in strategy formulation and tactical execution.</li><li>Work closely with creative, content, and platform teams to ensure insights inform campaign messaging and media placement decisions.</li></ul> <h3>Preferred Qualifications &amp; Skills</h3><h4>Education</h4><ul><li>Master’s degree in Media Studies, Communication, Journalism, or related fields.</li></ul> <h4>Experience &amp; Technical Skills</h4><ul><li>2–4 years of professional experience in media analysis, preferably in political or social campaign environments.</li><li>Familiarity with media analytics tools such as Meltwater or equivalent platforms.</li><li>Strong analytical, research, and reporting skills.</li><li>Ability to translate data into clear, actionable recommendations.</li></ul> <h4>Soft Skills</h4><ul><li>Highly detail-oriented and organized.</li><li>Strong written and verbal communication skills in English and Tamil.</li><li>Ability to work under tight timelines and in high-pressure campaign environments.</li></ul> <h3>Work Expectations</h3><ul><li>Willingness to work extended hours and weekends during peak campaign phases.</li><li>Maintain high integrity and political sensitivity in handling campaign data and insights.</li></ul>

Job Title: Paid Ads ManagerDepartment: Creative UnitLocation: ChennaiEmployment Type: Full-time (Campaign Contract)Experience Required: 4–7 years <h3>Role Overview</h3>At Demos, we are hiring a Digital Marketer – Paid Ads Strategy Manager to lead high-impact, performance-driven paid advertising for a state-level political social media campaign in Tamil Nadu. You will be responsible for building and executing a comprehensive, multi-platform paid media strategy across Meta (Facebook &amp; Instagram), YouTube, Google, and LinkedIn Ads—focusing on audience growth, engagement, narrative amplification, and precise geographic targeting. The ideal candidate will have expertise in audience segmentation, budget pacing, A/B testing, metrics tracking, and dashboard interpretation, along with the ability to write impactful ad copy, guide creative design, and work strategically with small budgets to deliver big results. You will work closely with content teams, platform managers, creative designers, and data analysts to ensure maximum ROI and agile campaign adjustments. <h3>Key Responsibilities</h3><h4>Strategy &amp; Planning</h4><ul><li>Develop a comprehensive paid media plan aligned with campaign goals, electoral timelines, and narrative strategy.</li><li>Segment and define target audiences based on demographic, geographic, psychographic, and behavioral data.</li><li>Design multi-stage ad funnels for different objectives: follower growth, video viewership, influencer amplification, sentiment shaping, and voter engagement.</li><li>Strategically allocate and pace budgets for maximum efficiency and output, especially when working with constrained budgets.</li></ul> <h4>Execution &amp; Campaign Management</h4><ul><li>Plan and manage end-to-end execution of ads on Meta, YouTube, LinkedIn Ads, Google Ads (Search &amp; Display), and Twitter/X.</li><li>Manage ad accounts, audience lists, campaign structures, placements, and bidding strategies.</li><li>Work closely with content and creative teams to produce high-impact ad copy and creatives, ensuring they align with platform requirements and campaign tone.</li><li>Ensure basic creative design oversight for visually compelling ads that resonate with target audiences.</li><li>Schedule, launch, and monitor ads in sync with campaign milestones, live events, and regional triggers.</li></ul> <h4>Performance Monitoring &amp; Optimization</h4><ul><li>Track and analyze key performance metrics (CTR, CPM, CPC, CPV, ROI, reach, engagement, conversions, sentiment shifts).</li><li>Conduct A/B testing on creatives, headlines, placements, and audiences to improve performance.</li><li>Interpret dashboard insights and adjust targeting, budgets, and creative formats accordingly.</li><li>Identify and execute low-cost virality opportunities without compromising on campaign goals.</li></ul> <h4>Cross-functional Coordination</h4><ul><li>Collaborate with platform teams to align paid promotions with organic content timelines.</li><li>Coordinate with monitoring teams to adapt messaging based on real-time sentiment and voter feedback.</li><li>Integrate paid support into influencer, meme page, and viral content strategies.</li></ul> <h4>Compliance &amp; Best Practices</h4><ul><li>Ensure all ad campaigns comply with platform policies and Election Commission regulations.</li><li>Maintain transparent tracking, reporting, and attribution mechanisms.</li><li>Keep a documented record of spends, strategies, and performance for audits and future reference.</li></ul> <h3>Preferred Qualifications &amp; Skills</h3><h4>Education</h4><ul><li>Bachelor’s or Master’s degree in Marketing, Digital Advertising, Communications, Media Studies, or related fields.</li></ul> <h4>Experience &amp; Technical Skills</h4><ul><li>4–7 years of hands-on experience managing paid ad campaigns at scale.</li><li>Proven track record in Meta, YouTube, LinkedIn Ads, and Google Ads.</li><li>Expertise in audience targeting models, A/B testing, remarketing funnels, and conversion tracking.</li><li>Skilled in writing engaging and persuasive ad copy for political and cause-based campaigns.</li><li>Basic design skills to guide creative production.</li><li>Strong grasp of Tamil Nadu’s digital audience behavior and political ad compliance.</li></ul> <h4>Soft Skills</h4><ul><li>Analytical, detail-oriented, and data-driven.</li><li>Strong leadership and collaboration skills.</li><li>Excellent communication in English and Tamil.</li><li>Strategic mindset to optimize small budgets for big results.</li></ul> <h3>Work Expectations</h3><ul><li>Willingness to work extended hours, including weekends during campaign peaks.</li><li>High accountability, integrity, and confidentiality in handling sensitive campaign data.</li></ul>

Job Title:&nbsp;Content Writer – EnglishLocation:&nbsp;Chennai (On-site)Experience:&nbsp;Freshers Welcome. Skills over ExperienceEmployment Type: Full-time (Campaign Contract) Role Brief:Demos Project Private Limited is seeking a creative and politically aware&nbsp;Content Writer (English)&nbsp;to join our content team in Chennai. You will be responsible for crafting engaging, original, and impactful content tailored to political campaign objectives, including social media captions, digital platform content, media articles, speech inputs for political leaders, and more. This is an&nbsp;urgent hiring&nbsp;requirement for ongoing live political campaigns across India. Key Responsibilities:<ul><li>Content Creation:&nbsp;Write high-quality Ghost content for various social media platforms, campaign materials, aid with leader communication etc.</li><li>Research:&nbsp;Conduct in-depth, cross-platform research to develop accurate, fact-checked and compelling narratives.</li><li>Collaboration:&nbsp;Work closely with designers, editors, campaign managers, and political strategists to align content with campaign goals and visual messaging.</li><li>Editing and Proofreading:&nbsp;Ensure content clarity, grammatical accuracy, and consistency in tone and messaging.</li><li>SEO Optimization (Optional):&nbsp;Basic skills of On-page and Off-page SEO strategies and keyword best practices to increase visibility and reach, especially when working on long-form pieces.</li></ul> Minimum Qualifications:<ul><li>Bachelor’s degree in Journalism, English Literature, Communications or a related field.</li><li>Strong command over English grammar, vocabulary, and political communication style.</li><li>Proven ability to write across formats viz., long-form articles, short-form captions, speeches, and digital content.</li></ul> Preferred Qualifications:<ul><li>Priority Preference:&nbsp;Prefer candidates belonging to Media or Branding background.</li><li>Brownie points to candidates hailing from reputed institutions, or work experience with English Print or Television Media.</li><li>Basic Political Acumen or interest is a plus.</li><li>Experience in scriptwriting or storyboarding for digital media is exceptional.</li></ul>

Job Title: Paid Ads ManagerDepartment: Ads UnitLocation: ChennaiReporting To: Director – Strategy CentreEmployment Type: Full-time (Campaign Contract) Role OverviewAt Demos Project, we are seeking a highly experienced Paid Ads Strategy Lead to spearhead and manage the paid media execution for a high-stakes, state-level political social media campaign in Tamil Nadu. The ideal candidate will be responsible for building and executing an integrated ad strategy across Meta (Facebook &amp; Instagram), Google, YouTube, LinkedIn, and Twitter/X, with a strong focus on audience targeting, geographic segmentation, narrative dissemination, and real-time performance.You will handle a multi-crore ad budget, working closely with platform partners, content creators, design teams, analysts, and senior strategists to drive cost-effective, impactful results. This role demands deep platform expertise, creative instincts, strategic thinking, and a data-driven mindset. <h3>Key Responsibilities</h3><h4>Strategy &amp; Planning</h4><ul><li>Develop a comprehensive paid media plan aligned with the broader campaign strategy, narrative goals, and electoral timeline.</li><li>Segment and define target audiences across demographic, geographic, psychographic, and behavioral parameters.</li><li>Create distinct paid ad funnels for different campaign objectives: follower growth, video viewership, influencer amplification, and sentiment shifts.</li></ul> <h4>Execution &amp; Campaign Management</h4><ul><li>Oversee the end-to-end execution of ads on Meta (Facebook &amp; Instagram), Google Ads (Search &amp; Display), YouTube (Pre-rolls &amp; Shorts), and Twitter/X.</li><li>Manage ad accounts, audiences, placements, campaign structures, and budgets efficiently.</li><li>Work closely with the Creative and Copy teams to ensure that ad creatives are aligned with platform specifications, campaign tone, and messaging objectives.</li><li>Schedule, launch, and monitor ads in batches based on campaign milestones, topical events, and regional triggers.</li></ul> <h4>Performance Monitoring &amp; Optimization</h4><ul><li>Continuously track and analyze ad performance metrics: CTR, CPM, CPC, CPV, ROI, reach, engagement, conversions, and sentiment influence.</li><li>Prepare and present weekly performance dashboards to the Strategy Centre and Campaign Heads.</li><li>Adjust targeting, budgets, creative formats, and placements based on insights, platform performance, and algorithm shifts.</li><li>Ensure low-cost virality campaigns where applicable, and optimize for both awareness and action.</li></ul> <h4>Cross-functional Coordination</h4><ul><li>Coordinate with Platform Managers to align paid promotion with organic timelines and engagement cycles.</li><li>Collaborate with the Monitoring Cell to fine-tune messaging based on real-time feedback and public sentiment.</li><li>Manage inputs from influencer and meme page collaborations to integrate paid support for viral and impactful content.</li></ul> <h4>Compliance &amp; Best Practices</h4><ul><li>Ensure all ad campaigns comply with platform guidelines and Election Commission regulations.</li><li>Implement transparent attribution, tracking, and reporting mechanisms.</li><li>Maintain detailed documentation of ad spends, strategies used, and results achieved for internal records and audit readiness.</li></ul> <h3>Required Qualifications &amp; Skills</h3>Education<ul><li>Bachelor’s or Master’s degree in Marketing, Digital Advertising, Communications, Media Studies, or related fields.</li></ul> Experience<ul><li>Minimum 5–7 years of hands-on experience managing paid ad campaigns at scale.</li><li>Prior experience leading paid ads for a political, electoral, or cause-based campaign is mandatory.</li><li>Strong portfolio of data-driven results, especially in high-pressure, time-sensitive projects.</li></ul> Technical Proficiency<ul><li>Expert-level experience with Facebook Ads Manager, Google Ads (Search, Display, YouTube), Twitter Ads, and campaign tracking tools.</li><li>Deep understanding of targeting models, lookalike audiences, A/B testing, remarketing funnels, and conversion tracking.</li><li>Strong knowledge of ad policies, political ad compliance, and audience behavior in Tamil Nadu's digital ecosystem.</li></ul> Soft Skills<ul><li>Analytical mindset with strong command over data interpretation and decision-making.</li><li>Excellent coordination and leadership skills across teams.</li><li>Strong written and verbal communication in both English and Tamil.</li><li>High attention to detail and commitment to data accuracy.</li></ul> <h3>Work Ethic &amp; Environment</h3><ul><li>Must be willing to work extended hours during high campaign periods, including weekends.</li><li>Should be flexible, accountable, and operate with urgency and discipline under strict deadlines.</li><li>High integrity, confidentiality, and political sensitivity expected.</li></ul>

Job Title: Creative DirectorDepartment: Creative UnitLocation: ChennaiEmployment Type: Full-time (Campaign Contract) Role OverviewAt Demos Project, we are seeking a Creative Director with exceptional leadership, execution, and strategic vision to drive the entire creative team responsible for a high-impact digital political communication campaign in Tamil Nadu. The candidate must have a proven track record in branding, advertising, digital storytelling, or campaign media, and should be capable of managing a high-volume, multi-format creative workflow. This role demands the ability to lead a multi-disciplinary team, translate communication objectives into visual content, and ensure consistent quality and timeliness across all creative outputs.&nbsp; Key Responsibilities&nbsp;Leadership &amp; Ownership of Creative Unit&nbsp;● Drive and lead the complete Creative Department: overseeing graphic design, video production, copywriting, meme creation, voiceovers, post-production, and narrative framing.&nbsp;● Take ownership of all creative deliverables, ensuring they meet campaign goals, tone, quality, and deadlines.&nbsp;● Build, mentor, and manage a high-performing creative team with clarity, discipline, and inspiration, emphasizing team handling and collaboration.&nbsp;● Set creative direction and align daily operations with campaign priorities and timelines.&nbsp; Creative Direction &amp; Content Strategy&nbsp;● Develop the campaign’s creative identity, content language, and approach to digital storytelling.&nbsp;● Establish and oversee the campaign’s narrative framing strategy.&nbsp;● Guide and approve static content (posters, carousels), video content (reels, shorts, edits), meme content, and script-based materials.&nbsp;● Translate campaign briefs and strategy inputs into engaging, audience-specific creative formats, adapting content to both Tamil and English.&nbsp;● Ensure creative assets are optimized for platform-specific formats across Facebook, Instagram, YouTube, Twitter (X), and others, demonstrating robust platform expertise.&nbsp; Workflow &amp; Process Management&nbsp;● Lead the creative production pipeline end-to-end—from concept to execution to delivery.&nbsp;● Oversee task allocation, turnaround timelines, approvals, workflow, and quality control.&nbsp;● Coordinate with Ads, Strategy, Research, Influencer, and Platform Ops teams to ensure campaign alignment.&nbsp;● Prioritize content based on campaign urgency, trends, performance feedback, and narrative shifts.&nbsp; Quality Control, Innovation &amp; Political Thought&nbsp;● Personally review and approve key assets before publishing or boosting.&nbsp;● Ensure brand, visual, and messaging consistency across platforms and content formats.&nbsp;● Introduce creative innovations based on audience behavior, digital trends, political moments, and political thought leadership.&nbsp; Required Qualifications &amp; Skills&nbsp;Education&nbsp;● Bachelor’s or Master’s degree in Visual Communication, Design, Fine Arts, Advertising, Media Studies, or related fields.&nbsp; Experience&nbsp;● 3–8 years in senior creative roles within branding, advertising, content production, digital/political campaigns.&nbsp;● Significant experience in campaign planning, managing high-pressure content creation, and handling multi-format creative teams.&nbsp;● Strong background in narrative framing and campaign storytelling.&nbsp; Creative, Technical &amp; Leadership Skills&nbsp;● Expertise in copywriting, design or edit capability (graphic, video, meme, script).&nbsp;● High proficiency in design/editing tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent mobile tools.&nbsp;● Deep platform expertise: Meta, YouTube, Twitter (X), Instagram, including content optimization for various formats.&nbsp;● Fluent in Tamil and English for creative work and team management.&nbsp;● Strong visual storytelling, campaign design, and narrative-building abilities.&nbsp;● Proven leadership in directing, managing, and inspiring a creative team.&nbsp;● Highly organized, deadline-focused, and performance-driven; adept at managing confidentiality, campaign discipline, and cross-functional collaboration.&nbsp;● Politically and culturally aware—deep understanding of Tamil Nadu’s media landscape.&nbsp; Work Expectations&nbsp;● Extended work hours, including weekends and campaign crunch periods, as required by campaign timelines.&nbsp;● Ability to function independently while leading a high-output team.&nbsp;● Complete confidentiality, strategic alignment with campaign leadership, and maintenance of campaign discipline at all times.&nbsp;

Demos Project Pvt Ltd.