Job Title: Media Analyst

Department: Media and Communications

Location: Chennai

Employment Type: Full-time (Campaign Contract)

Experience Required: 2–4 years

Role Overview

At Demos, we are seeking a Media Analyst to monitor, track, and evaluate media coverage across print, digital, and broadcast channels, delivering insights that directly shape campaign strategies. You will play a critical role in ensuring our messaging resonates with target audiences, identifying communication gaps, and recommending strategies to maximize impact.

In addition to monitoring and analysis, you will assist the Head of Media & PR with both strategy and execution—contributing to narrative planning, competitor tracking, and media engagement tactics. This position is ideal for someone with a keen eye for trends, strong analytical skills, and experience in political or social campaign monitoring.

Key Responsibilities

Media Monitoring & Tracking

• Continuously track print, digital, and broadcast media coverage relevant to campaign priorities.
• Monitor political, issue-based, and competitor narratives across local, regional, and national outlets.
• Maintain organized records of coverage, including sentiment categorization and reach analysis.

Analysis & Insight Generation

• Evaluate the impact of media campaigns using analytics tools and generate actionable insights.
• Interpret data to assess audience engagement, sentiment shifts, and message penetration.
• Identify emerging media trends and recommend strategies to leverage them for campaign advantage.

Reporting & Strategic Input

• Prepare comprehensive media impact reports, competitor analysis decks, and audience engagement summaries.
• Collaborate with research and content teams to prepare media briefs, talking points, and speech inputs.
• Present findings and recommendations to internal stakeholders, aligning with overall campaign objectives.

Cross-functional Collaboration

• Support the Media & PR Head in strategy formulation and tactical execution.
• Work closely with creative, content, and platform teams to ensure insights inform campaign messaging and media placement decisions.

Preferred Qualifications & Skills

Education

• Master’s degree in Media Studies, Communication, Journalism, or related fields.

Experience & Technical Skills

• 2–4 years of professional experience in media analysis, preferably in political or social campaign environments.
• Familiarity with media analytics tools such as Meltwater or equivalent platforms.
• Strong analytical, research, and reporting skills.
• Ability to translate data into clear, actionable recommendations.

Soft Skills

• Highly detail-oriented and organized.
• Strong written and verbal communication skills in English and Tamil.
• Ability to work under tight timelines and in high-pressure campaign environments.

Work Expectations

• Willingness to work extended hours and weekends during peak campaign phases.
• Maintain high integrity and political sensitivity in handling campaign data and insights.