Job Title: Creative Director

Department: Creative Unit

Location: Chennai

Employment Type: Full-time (Campaign Contract)

Role Overview

At Demos Project, we are seeking a Creative Director with exceptional leadership, execution, and strategic vision to drive the entire creative team responsible for a high-impact digital political communication campaign in Tamil Nadu. The candidate must have a proven track record in branding, advertising, digital storytelling, or campaign media, and should be capable of managing a high-volume, multi-format creative workflow. This role demands the ability to lead a multi-disciplinary team, translate communication objectives into visual content, and ensure consistent quality and timeliness across all creative outputs. 

Key Responsibilities 

Leadership & Ownership of Creative Unit 

● Drive and lead the complete Creative Department: overseeing graphic design, video production, copywriting, meme creation, voiceovers, post-production, and narrative framing. 

● Take ownership of all creative deliverables, ensuring they meet campaign goals, tone, quality, and deadlines. 

● Build, mentor, and manage a high-performing creative team with clarity, discipline, and inspiration, emphasizing team handling and collaboration. 

● Set creative direction and align daily operations with campaign priorities and timelines. 

Creative Direction & Content Strategy 

● Develop the campaign’s creative identity, content language, and approach to digital storytelling. 

● Establish and oversee the campaign’s narrative framing strategy. 

● Guide and approve static content (posters, carousels), video content (reels, shorts, edits), meme content, and script-based materials. 

● Translate campaign briefs and strategy inputs into engaging, audience-specific creative formats, adapting content to both Tamil and English. 

● Ensure creative assets are optimized for platform-specific formats across Facebook, Instagram, YouTube, Twitter (X), and others, demonstrating robust platform expertise. 

Workflow & Process Management 

● Lead the creative production pipeline end-to-end—from concept to execution to delivery. 

● Oversee task allocation, turnaround timelines, approvals, workflow, and quality control. 

● Coordinate with Ads, Strategy, Research, Influencer, and Platform Ops teams to ensure campaign alignment. 

● Prioritize content based on campaign urgency, trends, performance feedback, and narrative shifts. 

Quality Control, Innovation & Political Thought 

● Personally review and approve key assets before publishing or boosting. 

● Ensure brand, visual, and messaging consistency across platforms and content formats. 

● Introduce creative innovations based on audience behavior, digital trends, political moments, and political thought leadership. 

Required Qualifications & Skills 

Education 

● Bachelor’s or Master’s degree in Visual Communication, Design, Fine Arts, Advertising, Media Studies, or related fields. 

Experience 

● 3–8 years in senior creative roles within branding, advertising, content production, digital/political campaigns. 

● Significant experience in campaign planning, managing high-pressure content creation, and handling multi-format creative teams. 

● Strong background in narrative framing and campaign storytelling. 

Creative, Technical & Leadership Skills 

● Expertise in copywriting, design or edit capability (graphic, video, meme, script). 

● High proficiency in design/editing tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent mobile tools. 

● Deep platform expertise: Meta, YouTube, Twitter (X), Instagram, including content optimization for various formats. 

● Fluent in Tamil and English for creative work and team management. 

● Strong visual storytelling, campaign design, and narrative-building abilities. 

● Proven leadership in directing, managing, and inspiring a creative team. 

● Highly organized, deadline-focused, and performance-driven; adept at managing confidentiality, campaign discipline, and cross-functional collaboration. 

● Politically and culturally aware—deep understanding of Tamil Nadu’s media landscape. 

Work Expectations 

● Extended work hours, including weekends and campaign crunch periods, as required by campaign timelines. 

● Ability to function independently while leading a high-output team. 

● Complete confidentiality, strategic alignment with campaign leadership, and maintenance of campaign discipline at all times.