We started as Business of Ideas some years ago and over a period of time, equipped ourselves to be the new-age content solutions boutique with the most dynamic and creative team and best-in-class infrastructure. With an expertise in conceptualizing campaigns across mediums, we take pride in pushing the envelope to make every brand story stand out of the clutter. In the ever evolving dynamic landscape of marketing and communication, we want to build The Promise of creating the most sophisticated, agile and creative ecosystem in the country. To match the ambition of this Promise, we have rechristened ourselves to be called : Jio Creative Labs

Company OverviewJio Creative Labs, formerly known as Business of Ideas, is an innovative content solutions boutique with a focus on delivering dynamic and creative campaigns across mediums. We are committed to creating a sophisticated, agile, and creative ecosystem, driven by a team of top-tier professionals and state-of-the-art infrastructure. Our headquarters are located in Mumbai and we specialize in Advertising Services. For more information, please visit <a href="http://www.jiocreativelabs.com" rel="noopener noreferrer" target="_blank">http://www.jiocreativelabs.com</a>. Job OverviewJio Creative Labs is seeking a highly motivated and experienced Brand Strategy Manager to join our team in Mumbai. This mid-level, full-time position is ideal for individuals with a maximum of 6 years of work experience in the field. The selected candidate will play a pivotal role in shaping and executing brand strategies that stand out in the competitive landscape. Qualifications and Skills<ul><li>Strong communication skills to effectively convey ideas and strategies.</li><li>Proven research skills to gather and analyze data relevant to market trends and consumer behavior.</li><li>Experience in market research and the ability to translate findings into actionable plans.</li><li>Expertise in strategic planning to devise long-term goals and objectives for brand development.</li><li>Ability to work collaboratively with creative teams to turn ideas into compelling campaigns.</li><li>Excellent project management skills to oversee the implementation of strategies and campaigns.</li><li>Strong analytical skills to measure the effectiveness of branding initiatives.</li><li>Proficiency in using digital marketing tools and platforms.</li></ul> Roles and Responsibilities<ul><li>Develop and execute comprehensive brand strategies that align with company goals.</li><li>Conduct market research to identify trends, insights, and opportunities for brand growth.</li><li>Collaborate with creative teams to develop compelling campaign ideas and concepts.</li><li>Monitor and evaluate the effectiveness of branding initiatives and campaigns.</li><li>Manage multiple projects simultaneously, ensuring timely delivery of high-quality work.</li><li>Develop and maintain strong relationships with key stakeholders and clients.</li><li>Analyze competitors' branding activities and incorporate insights into strategy development.</li><li>Stay updated with industry trends and best practices to continuously refine branding approaches.</li></ul>