Emversity is an employability-led education company that prepares students for success in today's competitive job market. We offer specialization in vocational courses tailored to the Allied Health Sciences. Emversity stands to bridge the gap between education andindustryneeds.

Lead Generation Volume &amp; managing funnel Measures the number of qualified leads generated through marketing activities. This includes any brand marketing efforts which are not limited to Social Media activities, Content creation and distribution, Newspaper ads, influencer marketing efforts across social media platforms etc. This also includes, following through with the sales team with respect to the status and quality of the leads generated. Engagement Rate Monitors interactions (likes, comments, shares, clicks, open rates) to gauge content relevance and reach. We can define a number for engagement that needs to increase every week, for social media platforms, mailers &amp; more. Organic Traffic to Content Pages Measured by Google Analytics or a different tool, we will define a number to indicate how well any of our brand marketing activities are doing. Content Publication Volume &amp; Consistency We will define the metrics for publication of content across channels like social media, blogs for the website, emailers &amp; more. Brand Consistency Maintain brand consistency and build a strong, positive brand image across all touchpoints. Lead Content and Creative Development Coordinate the creation of marketing collateral, social media content,

Lead Generation Volume &amp; managing funnel Measures the number of qualified leads generated through marketing activities. This includes any brand marketing efforts which are not limited to Social Media activities, Content creation and distribution, Newspaper ads, influencer marketing efforts across social media platforms etc. This also includes, following through with the sales team with respect to the status and quality of the leads generated. Engagement Rate Monitors interactions (likes, comments, shares, clicks, open rates) to gauge content relevance and reach. We can define a number for engagement that needs to increase every week, for social media platforms, mailers &amp; more. Organic Traffic to Content Pages Measured by Google Analytics or a different tool, we will define a number to indicate how well any of our brand marketing activities are doing. Content Publication Volume &amp; Consistency We will define the metrics for publication of content across channels like social media, blogs for the website, emailers &amp; more. Brand Consistency Maintain brand consistency and build a strong, positive brand image across all touchpoints. Lead Content and Creative Development Coordinate the creation of marketing collateral, social media content, and

Company OverviewEmversity, headquartered in Bengaluru, Karnataka, is an employability-led education company in the Higher Education industry. We specialize in vocational courses tailored to the Allied Health Sciences, bridging the gap between education and industry needs. With a dedicated team of 51-200 employees, we aim to prepare students for success in today's competitive job market. Learn more at <a href="http://www.emversity.com" rel="noopener noreferrer" target="_blank">www.emversity.com</a>. Job OverviewWe are seeking a talented Video Editor for a full-time, mid-level position at our Bengaluru office. The ideal candidate will possess 4 to 6 years of experience in video editing and related fields. The role requires a creative professional who can bring our educational content toCompany OverviewEm ensuring highversity is an-quality video production suitable for our employability-led education company located in Bengaluru, Karnataka courses in the Allied. F Health Sciencesocusing on. Qualifications industry, and Skills<ul><li>Proven experience in today's competitive job of market.</li><li>Job Overview editing with</li><li>We are seeking a talented an impressive portfolio showcasing and experienced Video Editor to join video storytelling our team and creativity.</li><li>Expert in Bengaluru proficiency in Adobe Premiere. This Pro ( is aMandatory skill full-time) for editing videos, mid-level position that requires efficiently and effectively.</li><li>a professional with a minimum of 4 years toStrong ability a maximum of 6 years in video of work experience. The ideal storytelling to candidate will be passionate about crafting convey compelling engaging and narratives aligning impactful video with educational themes.&lt; aligns withli&gt; our educationalSolid skills in motion graphics to mission.</li><li> enhance videoQualifications and Skills</li><li class="ql-indent-1">engaging animated elements.li&gt;Proven experience in video editing with aExpertise in audio editing to comprehensive understanding ensure clear and balanced of video storytelling techniques sound in to create all video productions.</li><li>compelling narratives.</li><li class="ql-indent-1">&gt;Proficiency inCompetency Adobe Premiere Pro is in color grading to essential for achieve desired visual aesthetics for various this role video projects.</li><li class="ql-indent-1">Goodli&gt;&lt; understanding of visual communicationli&gt; principles to produce videosSkilled that resonate with the in motion target audience.</li><li>graphics creation</li><li class="ql-indent-1">Ability to enhance visual storytelling and audience engagement.&lt; collaboratively inli&gt;Experienced in audio editing, ensuring high-quality sound design a team to implement and integration with video creative ideas content.</li><li>into practical outcomes.li&gt; </li><li>Roles and Responsibilities</li><li>the video projects.&lt;</li><li class="ql-indent-2">Edit andli&gt; finalize engaging video contentSolid understanding of visual communication principles for our educational products to deliver, ensuring clear and alignment with effective visual Emvers messages.</li><li class="ql-indent-2">ity's branding and objectives.li&gt;Collaborate with theStrong attention to detail production team to understand with an aptitude for critical thinking during the and implement the creative vision for editing process.</li><li class="ql-indent-2">Excellent organizational skills&gt;Utilize Adobe for managing multiple projects Premiere Pro to edit raw footage and meeting deadlines efficiently, synchronize audio,.</li><li> desired effects</li><li> Roles and Responsibilities</li><li> &gt;</li><li>&lt; Edit&gt;Create motion graphics to add dynamic visual elements raw video that enhance the overall impact of video content footages. into polished formats for our educational</li><li class="ql-indent-3">Perform aligning with audio editing our brand to achieve high-quality standards and messaging.</li><li class="ql-indent-3">sound outputCollaborate with content, including noise reduction creators, instructional designers and sound, and other stakeholders effects synchronization.</li><li class="ql-indent-3">Conduct color grading engaging video to maintain materials.</li><li>&lt; video consistency and achieveli&gt; the requiredIncorporate visual visual tone effects and realistic graphics and mood. to enhance</li><li class="ql-indent-3">Ensure video presentations.</li><li class="ql-indent-3">Modify and quality and add control measures before final delivery.</li><li>&lt; music,li&gt;Stay updated with the dialogues, latest trends in video editing, graphics, software, and effects and techniques to align to continuously innovate video content. with project requirements.&lt;</li><li>li&gt;Review and ensure the final output is error-free, meets technical standards, and is ready for distribution.</li><li class="ql-indent-2">Keep up to date with industry trends and new editing technologies to improve the editing process.</li><li class="ql-indent-2">Provide creative inputs and actively participate in brainstorming sessions for video concepts.</li><li class="ql-indent-2">Ensure all projects are completed on time, within scope, and within budget.</li></ul>

Emversity is seeking a results-driven and data-focused Senior Manager – Performance Marketing to lead and optimize large-scale PPC campaigns across platforms including Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, and YouTube. The ideal candidate will be responsible for generating 10,000+ leads per month while managing a ₹50L+ monthly ad budget, ensuring strict adherence to a 15-18% overall CAC. The role requires hands-on expertise in performance marketing with a focus on measurable outcomes and data-driven decision-making.Key Responsibilities:<ol><li>PPC Campaign Setup &amp; Execution:</li></ol><ul><li class="ql-indent-1">Manage and execute high-budget search, display, video, and retargeting campaigns across Google Ads, Meta, LinkedIn, and YouTube.</li><li class="ql-indent-1">Conduct thorough keyword research, audience segmentation, and competitor analysis to optimize campaign performance.</li><li class="ql-indent-1">Ensure accurate conversion tracking via Google Tag Manager, Pixels, and UTM parameters.</li></ul><ol><li>Lead Generation &amp; CAC Adherence:</li></ol><ul><li class="ql-indent-1">Drive 10,000+ high-quality leads per month while maintaining a cost per acquisition (CAC) of 15-18%.</li><li class="ql-indent-1">Optimize ad creatives, landing pages, and audience targeting to enhance lead quality and cost efficiency.</li><li class="ql-indent-1">Conduct A/B testing on ad copies, visuals, and CTAs to continuously improve conversion rates.</li></ul><ol><li>Budget &amp; Bid Management:</li></ol><ul><li class="ql-indent-1">Oversee and allocate a ₹50L+ monthly ad budget across channels for optimal ad spend (ROAS).</li><li class="ql-indent-1">Adjust bidding strategies to improve cost per acquisition (CPA) and return on ad spend (ROAS).</li><li class="ql-indent-1">Dynamically reallocate budgets to top-performing campaigns for scaling results.</li></ul><ol><li>Performance Tracking &amp; Optimization:</li></ol><ul><li class="ql-indent-1">Monitor and analyze campaign performance using Google Analytics, Meta Ads Manager, and Looker Studio.</li><li class="ql-indent-1">Identify underperforming areas and implement data-driven optimizations to enhance ROI.</li><li class="ql-indent-1">Prepare daily, weekly, and monthly performance reports with actionable insights for continuous campaign refinement.</li></ul><ol><li>Execution &amp; Coordination:</li></ol><ul><li class="ql-indent-1">Collaborate with design, content, and tech teams to ensure seamless execution of ad creatives and landing pages.</li><li class="ql-indent-1">Ensure compliance with platform ad policies to avoid account restrictions.</li><li class="ql-indent-1">Stay up-to-date on industry trends, automation tools, and algorithm changes for continuous optimization.</li></ul>Qualifications &amp; Experience:<ul><li>Bachelor’s/Master’s degree in Marketing, Business, or a related field.</li><li>3+ years of hands-on experience managing PPC campaigns on Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.</li><li>Proven track record in managing ₹50L+ monthly ad budgets and generating 10,000+ leads per month.</li><li>Strong expertise in CAC optimization, lead generation, and PPC execution.</li><li>Proficiency in Google Analytics, Google Tag Manager, Data Studio, and Excel for performance analysis.</li><li>Google Ads &amp; Meta Blueprint certifications (preferred).</li><li>Data-driven, execution-focused mindset with keen attention to detail and performance measurement.</li></ul>