Emversity is seeking a results-driven and data-focused Senior Manager – Performance Marketing to lead and optimize large-scale PPC campaigns across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube. The ideal candidate will be responsible for generating 10,000+ leads per month while managing a ₹50L+ monthly ad budget, ensuring strict adherence to a 15-18% overall CAC. The role requires hands-on expertise in performance marketing with a focus on measurable outcomes and data-driven decision-making.

Key Responsibilities:

1. PPC Campaign Setup & Execution:

• Manage and execute high-budget search, display, video, and retargeting campaigns across Google Ads, Meta, LinkedIn, and YouTube.
• Conduct thorough keyword research, audience segmentation, and competitor analysis to optimize campaign performance.
• Ensure accurate conversion tracking via Google Tag Manager, Pixels, and UTM parameters.

1. Lead Generation & CAC Adherence:

• Drive 10,000+ high-quality leads per month while maintaining a cost per acquisition (CAC) of 15-18%.
• Optimize ad creatives, landing pages, and audience targeting to enhance lead quality and cost efficiency.
• Conduct A/B testing on ad copies, visuals, and CTAs to continuously improve conversion rates.

1. Budget & Bid Management:

• Oversee and allocate a ₹50L+ monthly ad budget across channels for optimal ad spend (ROAS).
• Adjust bidding strategies to improve cost per acquisition (CPA) and return on ad spend (ROAS).
• Dynamically reallocate budgets to top-performing campaigns for scaling results.

1. Performance Tracking & Optimization:

• Monitor and analyze campaign performance using Google Analytics, Meta Ads Manager, and Looker Studio.
• Identify underperforming areas and implement data-driven optimizations to enhance ROI.
• Prepare daily, weekly, and monthly performance reports with actionable insights for continuous campaign refinement.

1. Execution & Coordination:

• Collaborate with design, content, and tech teams to ensure seamless execution of ad creatives and landing pages.
• Ensure compliance with platform ad policies to avoid account restrictions.
• Stay up-to-date on industry trends, automation tools, and algorithm changes for continuous optimization.

Qualifications & Experience:

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience managing PPC campaigns on Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
• Proven track record in managing ₹50L+ monthly ad budgets and generating 10,000+ leads per month.
• Strong expertise in CAC optimization, lead generation, and PPC execution.
• Proficiency in Google Analytics, Google Tag Manager, Data Studio, and Excel for performance analysis.
• Google Ads & Meta Blueprint certifications (preferred).
• Data-driven, execution-focused mindset with keen attention to detail and performance measurement.