Lead Generation Volume & managing funnel Measures the number of qualified leads generated through marketing activities. This includes any brand marketing efforts which are not limited to Social Media activities, Content creation and distribution, Newspaper ads, influencer marketing efforts across social media platforms etc. This also includes, following through with the sales team with respect to the status and quality of the leads generated. Engagement Rate Monitors interactions (likes, comments, shares, clicks, open rates) to gauge content relevance and reach. We can define a number for engagement that needs to increase every week, for social media platforms, mailers & more. Organic Traffic to Content Pages Measured by Google Analytics or a different tool, we will define a number to indicate how well any of our brand marketing activities are doing. Content Publication Volume & Consistency We will define the metrics for publication of content across channels like social media, blogs for the website, emailers & more. Brand Consistency Maintain brand consistency and build a strong, positive brand image across all touchpoints. Lead Content and Creative Development Coordinate the creation of marketing collateral, social media content, and