Trade Marketing (Sales Promotion) - FMCG Company Job Description Template
The Trade Marketing (Sales Promotion) role within an FMCG company involves developing and executing marketing strategies that boost brand visibility and increase sales. This position focuses on planning and implementing effective promotional activities tailored to retail channels.
Responsibilities
- Develop and execute trade marketing strategies
- Plan and implement promotional activities
- Collaborate with sales teams to align marketing efforts
- Analyze market trends and adjust marketing plans accordingly
- Manage budgets for promotional activities
- Monitor and report on the effectiveness of trade marketing campaigns
- Foster relationships with key retail partners
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 3-5 years of experience in trade marketing or sales promotion
- Experience in the FMCG industry preferred
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Proven ability to manage budgets and meet targets
Skills
- Sales Promotion
- Market Analysis
- Budget Management
- Retail Channel Management
- Campaign Planning
- Communication Skills
- Interpersonal Skills
- CRM Software
- MS Office
Frequently Asked Questions
A Trade Marketing (Sales Promotion) specialist in an FMCG company is responsible for developing strategies to increase product visibility and sales at retail locations. Their role involves planning and executing promotional campaigns, collaborating with sales teams, and managing relationships with retailers to ensure the effective placement of products. They analyze market trends to tailor promotions that drive consumption, ensuring that the brand remains competitive in the fast-paced FMCG industry.
Becoming an expert in Trade Marketing (Sales Promotion) within the FMCG sector typically requires a bachelor's degree in marketing, business administration, or a related field. Prior experience in sales, marketing, or retail can be beneficial. Candidates should develop strong analytical skills, creativity in promotional strategies, and relationship management. Pursuing certifications in digital marketing and attending trade marketing workshops can further enhance expertise in the field.
The average salary for a Trade Marketing (Sales Promotion) professional in an FMCG company can vary depending on factors such as location, experience, and the size of the company. Typically, entry-level positions may start at a competitive salary, with potential for increments as expertise and responsibility grow. Senior-level trade marketers, with extensive experience and a proven track record, can command significantly higher compensation, reflecting their advanced skills and contributions to the company's success.
Qualifications for a career in Trade Marketing (Sales Promotion) in FMCG often include a bachelor's degree in marketing, business, or a related discipline. Relevant qualifications like an MBA or professional certifications in marketing can be advantageous. Industry experience, particularly in sales, marketing, or retail environments, is highly valued. Strong analytical abilities, excellent communication, and proficiency in using marketing software and tools are essential qualifications for this role.
A successful Trade Marketing (Sales Promotion) professional in the FMCG industry needs strong analytical skills, enabling them to interpret data and market trends effectively. Key responsibilities include designing promotional strategies, managing retailer relationships, and coordinating with sales teams. They must exhibit excellent communication skills, creativity in campaign development, and project management abilities to oversee successful implementation. Understanding consumer shopping patterns and adapting to changing market dynamics is also crucial.