Sr. Manager/DGM-Sales & Marketing Job Description Template
The Sr. Manager/DGM-Sales & Marketing is responsible for developing and executing sales and marketing plans to achieve company objectives and revenue targets. This role involves managing a team, coordinating with cross-functional departments, and using data-driven strategies to enhance market share and brand positioning.
Responsibilities
- Develop and implement sales and marketing strategies to meet organizational goals.
- Lead, mentor, and manage a diverse sales and marketing team.
- Identify new market opportunities and business partnerships.
- Analyze market trends and consumer behavior to adjust strategies.
- Coordinate with product development, finance, and operations for seamless execution.
- Oversee budget allocation and manage marketing campaigns.
- Monitor sales performance metrics and generate reports.
- Build and maintain relationships with key clients and stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 8 years of experience in sales and marketing roles.
- Proven track record of achieving sales targets and driving growth.
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Strategic thinker with strong analytical skills.
Skills
- Sales strategy
- Marketing campaign management
- Team leadership
- Market analysis
- CRM software
- Budget management
- Business development
- Client relationship management
Frequently Asked Questions
A Sr. Manager/DGM-Sales & Marketing is responsible for devising strategies to boost sales, developing marketing plans, and leading teams to meet company goals. They coordinate with other departments, analyze market trends, and lead initiatives to strengthen the company's brand presence.
To become a Sr. Manager/DGM-Sales & Marketing, one needs a solid background in sales and marketing, typically with a bachelor's degree in business or a related field. Experience in senior sales roles and a track record of hitting targets are crucial. Leadership skills and advanced education like an MBA can also be beneficial.
The average salary for a Sr. Manager/DGM-Sales & Marketing varies based on industry, location, and experience. Generally, it comprises a base salary, bonuses, and profit-sharing options, reflective of the role's significance in driving company revenue and strategic marketing success.
Qualifications for a Sr. Manager/DGM-Sales & Marketing typically include a bachelor's degree in marketing, business, or a related field. Extensive experience in sales, strong analytical skills, and proficiency in marketing tools and techniques are crucial. Advanced degrees or certifications can enhance prospects.
A Sr. Manager/DGM-Sales & Marketing must possess strong strategic planning, leadership, and communication skills, with responsibilities like team management, strategy development, and market analysis. They need to execute marketing campaigns, manage budgets effectively, and collaborate across teams to achieve sales targets.