Senior Agency Manager Job Description Template
The Senior Agency Manager is responsible for managing agency operations, driving strategic growth, ensuring client satisfaction, and achieving sales targets. This role involves leading teams, implementing industry best practices, and fostering strong client relationships.
Responsibilities
- Oversee daily operations of the agency
- Develop and implement strategic growth plans
- Ensure achievement of sales targets
- Manage and mentor a team of sales professionals
- Build and maintain strong client relationships
- Monitor financial performance and manage budgets
- Identify and mitigate risks
- Ensure adherence to industry regulations and standards
- Conduct market research to identify new opportunities
- Collaborate with other departments to optimize services
Qualifications
- Bachelor's degree in Business, Marketing, or related field
- Minimum of 7 years of experience in agency management
- Proven track record of sales success
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Ability to develop and implement strategic plans
- Strong analytical and problem-solving abilities
- Proficiency in CRM and sales software tools
- Ability to work in a fast-paced and dynamic environment
- Experience in budget management and financial analysis
Skills
- Leadership
- Sales Strategy
- Client Relationship Management
- Team Management
- CRM Software
- Market Analysis
- Financial Analysis
- Problem-Solving
- Communication
- Strategic Planning
Frequently Asked Questions
A Senior Agency Manager is responsible for leading and overseeing the operations of an agency. This includes developing strategies to achieve agency objectives, managing client relationships, and coordinating with different departments to ensure alignment with organizational goals. They often work closely with marketing, sales, and creative teams to deliver successful campaigns and projects.
To become a Senior Agency Manager, one typically needs a bachelor's degree in marketing, business, or a related field, alongside several years of experience in agency roles. Building a strong portfolio of successful case studies, honing leadership and project management skills, and seeking opportunities for professional development can also aid in advancing to this level.
The average salary for a Senior Agency Manager varies depending on geographic location, specific industry, and the size of the agency. Generally, compensation for this role reflects the high level of responsibility and expertise required, often including a base salary, performance bonuses, and other incentives, aligning with industry standards.
Essential qualifications for a Senior Agency Manager role include a degree in business, marketing, or related fields. Highly desirable are several years of experience in agency management or senior-level marketing roles, a proven track record of successful project deliveries, leadership qualities, and strong interpersonal and communication skills.
A Senior Agency Manager must possess skills in leadership, strategic planning, and client management. Responsibilities include overseeing client accounts, guiding creative teams, negotiating contracts, ensuring project delivery within budget and timelines, and driving overall agency growth by adapting to market trends and fostering a high-performance culture.