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Salesforce Marketing Cloud Developer Job Description Template

The Salesforce Marketing Cloud Developer role involves leveraging the tools and features of Salesforce Marketing Cloud to create and manage sophisticated marketing campaigns. This includes developing custom solutions, integrating data sources, and ensuring seamless delivery of marketing communications.

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Responsibilities

  • Design and implement marketing campaigns using Salesforce Marketing Cloud.
  • Develop custom solutions using AMPscript and SQL.
  • Integrate Salesforce Marketing Cloud with other data sources and platforms.
  • Automate marketing processes including emails, SMS, and push notifications.
  • Monitor campaign performance and optimize for better engagement.
  • Collaborate with marketing and sales teams to align marketing strategies.
  • Troubleshoot and resolve issues related to Marketing Cloud operations.

Qualifications

  • Bachelor’s degree in Computer Science, Marketing, or a related field.
  • 3+ years of experience with Salesforce Marketing Cloud.
  • Proficiency in AMPscript, HTML, CSS, and SQL.
  • Experience with data integration and API management.
  • Strong problem-solving skills and attention to detail.
  • Excellent communication and teamwork abilities.

Skills

  • Salesforce Marketing Cloud
  • AMPscript
  • SQL
  • HTML
  • CSS
  • APIs
  • Data Integration
  • Marketing Automation
  • Campaign Management

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Frequently Asked Questions

A Salesforce Marketing Cloud Developer specializes in building and customizing marketing solutions using Salesforce Marketing Cloud. They manage data integrations, develop custom solutions, and automate marketing tasks. Their role includes designing email campaigns, creating complex data queries, and ensuring seamless connectivity between Salesforce tools to optimize marketing operations.

To become a Salesforce Marketing Cloud Developer, one needs a solid understanding of marketing automation principles and Salesforce platform expertise. Obtaining Salesforce certifications like Marketing Cloud Email Specialist and practicing with Salesforce modules can aid in gaining the required skills. Additionally, proficiency in coding languages like HTML and SQL is essential.

The average salary for a Salesforce Marketing Cloud Developer can vary depending on experience, location, and company size. Generally, those in this role can expect competitive compensation due to the high demand for expertise in Salesforce tools and marketing automation, with further potential increases as they gain more expertise and certifications.

A Salesforce Marketing Cloud Developer typically requires a bachelor's degree in computer science, marketing, or a related field. Additionally, relevant certifications such as Salesforce Marketing Cloud Administrator or Developer and knowledge of cloud computing, data analysis, and software development are often needed to excel in this position.

A Salesforce Marketing Cloud Developer should have strong technical skills in HTML, CSS, SQL, and AMPscript. They are responsible for developing and implementing marketing automation solutions, managing data workflow integration, optimizing campaign performance, and maintaining system functionalities. Excellent problem-solving abilities and effective communication skills are also crucial.

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