Lead Generation cum Key Account Manager Job Description Template
As a Lead Generation cum Key Account Manager, you will be responsible for identifying new business opportunities, nurturing leads, and converting them into key accounts. You will also manage existing accounts, ensuring customer satisfaction and fostering long-term relationships to drive sales growth.
Responsibilities
- Identify and cultivate new business leads through various outreach methods.
- Manage and develop key accounts to enhance customer satisfaction and retention.
- Collaborate with the sales and marketing teams to implement strategies for lead generation.
- Track and report on key metrics related to lead generation and account management.
- Negotiate contracts and close deals to achieve sales targets.
- Analyze market trends and competitor activities to inform strategic decisions.
- Maintain accurate records of customer interactions and sales activities in CRM systems.
Qualifications
- Bachelor’s degree in Business, Marketing, or a related field.
- Proven experience in lead generation and key account management.
- Strong understanding of sales principles and customer relationship management.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving abilities.
- Experience with CRM software and sales performance tracking.
Skills
- Lead Generation
- Key Account Management
- Sales Strategy
- Customer Relationship Management
- Negotiation
- Market Analysis
- CRM Software
- Communication
- Problem Solving
Frequently Asked Questions
A Lead Generation cum Key Account Manager specializes in identifying potential business opportunities and managing pivotal client relationships. They are responsible for researching and targeting prospective clients, nurturing leads through effective communication, and ensuring client satisfaction with key accounts. This role combines sales strategies with customer relationship management to drive business growth and retention.
To become a successful Lead Generation cum Key Account Manager, one should have a strong background in sales and marketing, excellent communication skills, and a strategic mindset. Gaining experience in lead generation techniques and key account management is crucial. Building a solid understanding of customer relationship management software and data analysis tools can enhance effectiveness in this position.
The average salary for a Lead Generation cum Key Account Manager varies depending on industry, experience, and location. It generally offers competitive compensation packages, often including performance-based incentives. Candidates can expect earnings to increase with experience and demonstrated success in securing new leads and maintaining key accounts effectively.
Qualifications required for a Lead Generation cum Key Account Manager role typically include a bachelor’s degree in business, marketing, or a related field. Relevant experience in sales and customer relationship management is highly valued. Proficiency in CRM software and data analysis tools, along with strong communication and negotiation skills, are essential for success.
Essential skills for a Lead Generation cum Key Account Manager include strong communication, strategic thinking, and problem-solving abilities. Responsibilities involve generating leads, building and maintaining key client relationships, and coordinating with cross-functional teams to ensure client needs are met. They must be adept at using CRM tools and data-driven strategies to optimize performance and client satisfaction.