Horeca Sales Officer Job Description Template

A Horeca Sales Officer plays a critical role in driving sales within the Hotel, Restaurant, and Cafe (Horeca) sector. They are responsible for identifying and establishing new business opportunities, negotiating contracts, and managing relationships with clients. This role involves understanding market trends, presenting product solutions, and coordinating with marketing teams to implement sales strategies that boost product visibility and maximize revenue. A successful Horeca Sales Officer possesses strong communication skills and a thorough knowledge of food and beverage industry standards.

To become a Horeca Sales Officer, candidates typically need a bachelor's degree in business, marketing, or a related field, alongside relevant experience in sales or the food and beverage industry. Building a background in sales techniques, customer relationship management, and the Horeca sector is also beneficial. Many employers look for candidates with demonstrated success in sales targets. Additionally, networking within the Horeca industry and continuing education through workshops and seminars can enhance a candidate's qualifications and readiness for the role.

The average salary for a Horeca Sales Officer can vary depending on experience, location, and company size. Typically, this role offers a competitive salary combined with performance-based bonuses. Salaries might range in different regions, with urban areas potentially offering higher compensation due to the high cost of living and greater demand for specialists in this field. Candidates interested in this career path should research regional averages to understand potential earning opportunities.

To qualify for a Horeca Sales Officer position, candidates generally need a combination of education and practical experience. Employers often require a degree in business, marketing, or a similar discipline, along with experience in sales or the Horeca industry. Key qualifications include strong interpersonal skills, proficiency in sales software, and an understanding of market trends. Certification in sales or customer relationship management can also be advantageous, enhancing a candidate's profile for this role.

A successful Horeca Sales Officer must possess a blend of sales acumen, negotiation skills, and market knowledge specific to the Horeca sector. Key responsibilities include developing sales strategies, managing client relationships, and achieving sales targets. Strong communication and presentation skills are essential, as is the ability to analyze market trends and consumer behavior. Additionally, proficiency in CRM software and a demonstrated capacity to work under pressure while maintaining customer satisfaction are key skills that enhance effectiveness in this role.