Head – OTC (Digital & E-Commerce) Job Description Template
The Head – OTC (Digital & E-Commerce) is responsible for leading the digital sales and e-commerce strategy for over-the-counter products. This role includes overseeing online sales operations, improving customer experience, and driving revenue growth through various e-commerce platforms.
Responsibilities
- Develop and implement e-commerce strategies to drive sales and revenue growth for OTC products.
- Manage digital marketing campaigns to increase online visibility and customer acquisition.
- Oversee the online sales operations, ensuring smooth and efficient processes.
- Analyze market trends and customer data to optimize the e-commerce strategy.
- Collaborate with product, marketing, and IT teams to enhance the online customer experience.
- Monitor and report on performance metrics and KPIs to assess the success of e-commerce initiatives.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital sales.
Qualifications
- Bachelor’s degree in Business, Marketing, or a related field.
- Proven experience in e-commerce and digital sales, preferably in the OTC or pharmaceutical industry.
- Strong leadership skills with a track record of managing cross-functional teams.
- Excellent analytical and strategic thinking abilities.
- Strong understanding of digital marketing and e-commerce platforms.
- Excellent communication and interpersonal skills.
Skills
- e-Commerce Platforms
- Digital Marketing
- Sales Strategy
- Data Analytics
- Customer Experience Management
- SEO/SEM
- Content Management Systems (CMS)
- Project Management
- Market Research
- CRM Software
Frequently Asked Questions
The Head of OTC (Digital & E-Commerce) oversees the operations and strategy for the over-the-counter (OTC) digital and e-commerce channels. This role involves managing online sales, enhancing customer digital experiences, and driving growth through effective digital marketing strategies. Key responsibilities include collaborating with cross-functional teams, monitoring industry trends, and ensuring regulatory compliance in online transactions.
To become a Head of OTC (Digital & E-Commerce), individuals typically need extensive experience in e-commerce and digital marketing. A relevant degree in business, marketing, or a related field is often required, along with proven leadership skills in managing digital projects and teams. Successful candidates often have a background in the healthcare or pharmaceutical industry, as well as strong analytical and strategic planning abilities.
The average salary for a Head of OTC (Digital & E-Commerce) varies depending on factors such as the size of the company, geographic location, and level of experience. Generally, this role offers a competitive salary range, reflecting the high level of responsibility and expertise required. Compensation often includes bonuses and benefits aligned with achieving specific performance metrics in digital sales and customer engagement.
Qualifications for the Head of OTC (Digital & E-Commerce) role typically include a bachelor's or master's degree in business, marketing, or a related field. Candidates should have extensive experience in digital sales, e-commerce, and marketing, preferably within the pharmaceutical or healthcare sectors. Strong leadership, strategic thinking, and innovative problem-solving skills are essential to succeed in this position.
Key skills required for the Head of OTC (Digital & E-Commerce) include strategic leadership, digital marketing prowess, e-commerce platform management, and data-driven decision-making. Responsibilities involve developing comprehensive digital strategies, optimizing customer engagement, ensuring successful product launches online, and enhancing the overall digital footprint of the brand. Effective communication and cross-departmental collaboration are also crucial.