E-Commerce Manager Retail (Marketplace) Job Description Template
The E-Commerce Manager Retail (Marketplace) manages our online sales presence on various digital marketplaces. This involves overseeing product listings, pricing strategies, promotional activities, and data analysis to maximize sales performance. The role ensures consistent brand representation and customer satisfaction across multiple e-commerce platforms.
Responsibilities
- Manage and optimize product listings on various online marketplaces.
- Develop and implement effective pricing and promotional strategies.
- Monitor, analyze, and report on key performance metrics related to online sales.
- Coordinate with marketing teams to support promotional campaigns.
- Collaborate with supply chain and logistics teams to ensure timely delivery of products.
- Negotiate and manage relationships with e-commerce platform partners.
- Ensure accurate and updated product descriptions, images, and specifications.
Qualifications
- Bachelor’s degree in Business, Marketing, or related field.
- 3-5 years of experience in e-commerce or digital marketing.
- Proven track record of managing online marketplaces and driving sales growth.
- Strong analytical and data-driven decision-making skills.
- Excellent communication and negotiation skills.
- Understanding of SEO and digital marketing strategies.
Skills
- E-commerce platforms management
- Digital marketing
- Data analysis
- SEO
- Google Analytics
- Microsoft Excel
- Content management systems (CMS)
- Pricing strategy
Frequently Asked Questions
An E-Commerce Manager Retail (Marketplace) oversees the online retail operations on various marketplace platforms. This includes managing product listings, optimizing online content, setting pricing strategies, analyzing sales data, and implementing marketing campaigns. They play a crucial role in ensuring seamless customer experiences and driving sales growth through strategic initiatives tailored to marketplace dynamics, such as Amazon, eBay, or Etsy.
To become an E-Commerce Manager Retail (Marketplace), candidates typically need a bachelor's degree in business, marketing, or a related field. Additionally, experience in e-commerce, retail management, or digital marketing is highly beneficial. Skills in SEO, data analysis, and understanding of e-commerce platforms are crucial. Gaining certifications in Google Analytics or e-commerce platforms like Shopify can further enhance qualifications.
The average salary for an E-Commerce Manager Retail (Marketplace) can vary based on location, experience, and the size of the company. Generally, salaries are competitive and can range from entry-level to experienced professionals. In addition to the base salary, many roles offer bonuses or commission based on sales performance, as well as benefits such as health insurance and retirement plans.
Qualifications for an E-Commerce Manager Retail (Marketplace) usually include a bachelor's degree in fields such as marketing, business administration, or information technology. Employers often seek candidates with several years of experience in marketing, retail, or e-commerce. Knowledge of marketplace-specific tactics, like Amazon Seller Central, and proficiency in digital marketing tools are commonly required.
Key skills for an E-Commerce Manager Retail (Marketplace) include strategic planning, digital marketing proficiency, analytical ability to interpret sales data, and knowledge of e-commerce platforms. Responsibilities involve optimizing product listings, coordinating marketing efforts, managing pricing and promotions, and engaging with customers. Strong communication and organizational skills are also essential to effectively manage teams and collaborate with vendors and stakeholders.