Corporate Sales Manager (Modern Trade) Job Description Template

The Corporate Sales Manager (Modern Trade) focuses on expanding our customer base within the modern trade sector, managing relationships with major retail partners, and driving overall sales performance. The ideal candidate will have a strong sales background, excellent negotiation skills, and the ability to develop strategic initiatives that align with business goals.

Responsibilities

  • Develop and implement sales strategies for the modern trade sector.
  • Manage and grow relationships with key retail partners.
  • Analyze market trends and consumer behavior to identify sales opportunities.
  • Achieve sales targets and KPIs as set by the company.
  • Coordinate with marketing and product teams to ensure alignment on sales initiatives.
  • Prepare and present sales reports to senior management.
  • Conduct regular market visits to assess performance and gather insights.

Qualifications

  • Bachelor's degree in Business, Marketing, or a related field.
  • Minimum of 5 years of sales experience, preferably in the modern trade sector.
  • Proven track record of achieving sales targets and driving business growth.
  • Strong negotiation and relationship management skills.
  • Excellent communication and presentation abilities.
  • Ability to analyze data and make informed decisions.
  • Willingness to travel as needed.

Skills

  • Sales Strategy Development
  • Account Management
  • Market Analysis
  • Negotiation
  • Retail Business Acumen
  • Data-Driven Decision Making
  • Communication
  • Presentation Skills
  • Customer Relationship Management (CRM) Software
  • Microsoft Excel

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Frequently Asked Questions

A Corporate Sales Manager (Modern Trade) is responsible for overseeing and managing sales and relationships with key retail accounts. They develop strategies to enhance sales performance, negotiate contracts, and ensure product placement in modern trade channels like supermarkets and hypermarkets. Their role involves collaborating with marketing teams and analyzing sales data to inform decision-making and drive product success in the retail environment.

To become a Corporate Sales Manager (Modern Trade), individuals typically need a bachelor's degree in business, marketing, or related fields. Experience in sales or retail management is crucial. Building expertise in modern trade strategies, customer relationship management, and mastering negotiation skills will significantly enhance your profile. Additional qualifications such as an MBA can also be beneficial in advancing to this role.

The average salary for a Corporate Sales Manager (Modern Trade) varies depending on the size of the company, location, and industry. Typically, salaries are competitive and reflect the high level of responsibility entailed in managing large retail accounts. In addition to base pay, performance-based bonuses and other incentives are common in this field, offering significant earning potential.

Qualifications for a Corporate Sales Manager (Modern Trade) generally include a bachelor's degree in business administration, marketing, or related fields. Relevant experience in sales and retail management is essential. Key skills include excellent communication, negotiation expertise, strategic thinking, and adeptness in data analysis. Certification or advanced training in sales strategy can further strengthen a candidate's qualifications.

A Corporate Sales Manager (Modern Trade) must possess a range of critical skills including strategic planning, relationship management, communication, and analytical abilities. Responsibilities involve developing sales strategies for modern trade, managing and expanding key account relationships, negotiating trade terms and conditions, and collaborating with marketing teams to optimize product placement. A deep understanding of retail trends and consumer behavior is also essential.