Business Head – General Trade Job Description Template
The Business Head – General Trade will manage the overall operations of our general trade division. The role requires formulating and implementing sales strategies to achieve business objectives, developing relationships with key trade partners, and providing leadership to the sales team. The ideal candidate will drive growth while maintaining a focus on profitability and market penetration.
Responsibilities
- Develop and implement effective sales strategies for the general trade sector.
- Lead, mentor, and manage the sales team to achieve sales targets.
- Build and maintain strong relationships with distributors, retailers, and other key stakeholders.
- Analyze market trends and competitor activities to adjust sales strategies accordingly.
- Monitor sales performance metrics and adjust strategies to improve outcomes.
- Collaborate with the marketing team to increase brand awareness and market penetration.
- Prepare regular reports and presentations on sales performance and market insights.
- Ensure compliance with company policies and industry regulations.
Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Minimum of 8 years of experience in sales management, with at least 3 years in a leadership role.
- Proven track record of achieving and exceeding sales targets.
- Strong understanding of the general trade market.
- Excellent leadership and team management skills.
- Exceptional communication and interpersonal skills.
- Analytical mindset with strong problem-solving abilities.
- Willingness to travel as needed.
Skills
- Sales Strategy Development
- Market Analysis
- Team Leadership
- Relationship Building
- Sales Performance Metrics
- Market Penetration
- Compliance Management
- Communication
Frequently Asked Questions
A Business Head in General Trade plays a crucial role in managing and overseeing the operations related to the distribution and sale of products in the general market. They are responsible for developing strategies to increase market share, managing key retailer relationships, and ensuring that sales targets are achieved. The Business Head also collaborates with marketing teams to implement promotional activities and analyzes market trends to capitalize on new opportunities.
To become a Business Head in General Trade, candidates typically need extensive experience in sales and marketing, particularly within the FMCG or retail sectors. A bachelor's degree in business administration, marketing, or a related field is usually required, with an MBA being highly advantageous. Proven leadership skills, strategic thinking, and an understanding of market dynamics are crucial. Aspiring candidates should also gain experience in managing teams, driving sales growth, and building strong relationships with trade partners.
The average salary for a Business Head in General Trade can vary depending on factors such as location, company size, and the individual's experience. Typically, this role commands a competitive salary given its seniority and the level of responsibility. Business Heads often receive bonus structures linked to performance metrics like sales targets and market expansion, which can significantly enhance overall earnings.
A Business Head in General Trade generally requires a strong educational background, with a minimum of a bachelor's degree in business, marketing, or a related discipline. An MBA or similar postgraduate qualification can provide a competitive edge. Practical experience in the field, including leadership roles and a track record of successful trade marketing strategies, is essential. Skills in negotiation, team management, and relationship-building with retailers and distributors are also vital qualifications for this position.
To succeed as a Business Head in General Trade, individuals need strong strategic planning and analytical skills to drive market share growth. Key responsibilities include setting sales targets, formulating marketing strategies, and managing trade partnerships. Skills in leadership, communication, and negotiation are essential, as is an in-depth understanding of the market's competitive landscape. The ability to innovate and adapt strategies to changing market conditions is also critical, ensuring continuous growth and revenue optimization.