1. Lead Generation in the Area 2. Achieving Business Targets in the Area 3. Making sure all Channel Partners are active & doing good business 4.Analyzing the requirement of New/ Replacement channel partners 5. Making Sure all locations are healthy for Business acquirement 6. Channel partner business analysis & improvements 7. Acquire a thorough understanding of key customer needs and requirements 8. Support to other managers for joint account working and team for group target achievement 9. Ensure the correct products, offer and services are delivered to customers in a timely manner 10. Focus on new business and renewal business from the same area.