Job Overview:

We are seeking a highly motivated and dynamic Marketing Executive to join our team. As a Marketing Executive, you will be responsible for managing our digital marketing initiatives, lead generation processes, and website maintenance while implementing effective marketing strategies to promote and drive business growth. The ideal candidate should have strong marketing skills, particularly in CRM management, website maintenance, and web analytics.

Responsibilities:

Lead Generation and CRM Management:

·        Manage lead generation campaigns and maintain lead database using Zoho CRM

·        Create and optimize sales funnels for various marketing campaigns

·        Track and nurture lead through the sales pipeline

·        Generate regular reports on lead conversion metrics

Website and Digital Presence:

·        Maintain and update company website using WordPress

·        Implement and manage marketing campaigns through the website

·        Ensure website content is optimized for lead generation

·        Handle technical aspects of website updates and campaign implementations

Web Analytics and Reporting:

·        Manage Google Analytics tracking for website performance

·        Monitor key website metrics including traffic, bounce rates, and conversion rates

·        Track user behavior and engagement metrics

·        Analyze campaign landing page performance

·        Generate regular reports on website performance and user engagement

·        Implement and track conversion goals in Google Analytics

Social Media Management:

·        Develop and implement social media strategies across all platforms

·        Create and schedule engaging social media content

·        Monitor social media metrics and engagement rates

·        Manage social media advertising campaigns

·        Engage with followers and maintain brand voice across platforms

Additional Responsibilities:

·        Create compelling content for various marketing channels

·        Design marketing materials using Canva and other tools

·        Collaborate with the management team on marketing strategies

Qualifications:

Technical Skills:

·        Proficiency in Zoho CRM or similar CRM systems

·        Experience with WordPress website management

·        Strong knowledge of Google Analytics and web metrics

·        Expertise in social media management and marketing

·        Understanding of SEO principles and best practices

Educational Requirements:

·        Bachelor's degree in marketing, Digital Marketing, or related field

·        Google Analytics certification is a plus

·        Additional certifications in digital marketing are beneficial

Experience:

·        1-2 years of experience in digital marketing/Sales.

·        Demonstrated experience in lead generation and CRM management

·        Proven track record in website management and social media marketing

·        Experience with web analytics and performance tracking

Additional Requirements:

·        Strong analytical mindset with focus on web metrics and user behavior

·        Excellent communication and organizational abilities

·        Ability to work independently and manage multiple projects

·        Up-to-date knowledge of digital marketing trends and best practices