Company Overview

United Descaler Private Limited, established in 1975 and headquartered in New Delhi, is a leading distributor and supplier of high-quality specialty and rare chemical products. Serving both the breweries and personal care industries, we are recognized for our expertise and commitment to excellence within the Wholesale Chemical and Allied Products industry. With a dedicated team of 11-50 employees, we pride ourselves on delivering superior products and services that meet the unique needs of our clients. Learn more at our website.

Job Overview

We are seeking a dynamic and experienced professional for the role of Skin Care Cosmetics Beauty Personal Care Specialist at the mid-level position. The role requires managing and optimizing marketing strategies to enhance brand presence and consumer engagement. The ideal candidate will have 4 to 6 years of work experience in a similar role with a strong emphasis on social media advertising. This opportunity is based at our headquarters in New Delhi.

Qualifications and Skills

• Demonstrated expertise in social media advertising with the ability to engage and expand our online audience effectively. (Mandatory skill)
• Proven experience in SEO optimization to improve website traffic and search engine ranking, enhancing brand visibility.
• Strong background in content marketing to create and distribute valuable, relevant, and consistent content.
• Proficient in forging and managing influencer partnerships to drive brand awareness and credibility.
• Experienced in designing and executing email marketing campaigns that engage customers and drive sales.
• In-depth understanding of consumer behavior analysis to tailor marketing strategies effectively.
• Expertise in PPC campaign management to optimize advertising investment and generate high returns.
• Adept at using market research tools to derive insights and make informed marketing decisions.

Roles and Responsibilities

• Develop and implement comprehensive marketing strategies for the skincare and cosmetics segment.
• Manage social media accounts, creating engaging content to increase brand awareness and customer engagement.
• Collaborate with influencers and key partners to promote products and expand market reach.
• Conduct thorough market research to identify trends, consumer needs, and areas for product innovation.
• Analyze sales and marketing metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
• Work closely with the sales team to align marketing campaigns with sales goals and targets.
• Ensure brand consistency across all marketing channels and materials.
• Regularly review and report on the performance of marketing activities, presenting insights and recommendations to senior management.