Key Responsibilities:

1. Campaign Strategy & Execution:

• Develop and execute comprehensive paid media strategies across channels such as Google Ads, Facebook Ads, LinkedIn, Twitter, and programmatic platforms.
• Align campaigns with overall marketing objectives and business goals.

1. Budget Management:

• Manage and allocate advertising budgets effectively across campaigns and platforms.
• Monitor spending to ensure optimal ROI and adherence to budget constraints.

1. Performance Analysis & Optimization:

• Track, analyze, and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and overall conversion rates.
• Use data-driven insights to optimize campaigns, improve performance, and reduce acquisition costs.

1. Audience Targeting & Segmentation:

• Conduct audience research and build targeted campaigns tailored to various customer personas.
• Implement retargeting strategies to re-engage past website visitors and leads.

1. A/B Testing:

• Develop and execute A/B tests for ad creatives, landing pages, and targeting strategies to enhance performance.

1. Collaboration:

• Work closely with content creators, graphic designers, and marketing teams to produce high-quality ad creatives.
• Partner with analytics teams to set up tracking and reporting systems.

1. Platform Expertise:

• Stay updated with the latest features, updates, and best practices across advertising platforms.
• Explore new channels and opportunities for scaling campaigns.

1. Compliance & Policy Adherence:

• Ensure all campaigns comply with platform guidelines and industry regulations.

Qualifications & Skills:

• Experience: 5 to 7 years in managing paid media campaigns, preferably in B2C or B2B environments.
• Technical Proficiency:
• Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms.
• Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and reporting dashboards.
• Analytical Skills: Strong ability to interpret campaign data and translate it into actionable insights.
• Tools Knowledge: Familiarity with tools like SEMrush, Ahrefs, HubSpot, or other marketing platforms.
• Communication: Excellent verbal and written communication skills to collaborate with teams and present results.
• Certifications (Preferred):
• Google Ads Certification
• Facebook Blueprint Certification
• Advanced analytics or programmatic advertising certifications

Why Join Us?

• Opportunity to lead and innovate in a fast-paced, dynamic marketing environment.
• Collaborative and supportive team culture.
• Access to cutting-edge tools and technologies