Job Responsibilities:

• Collaborate with internal teams to manage brand requirements, from planning, execution to team follow-ups.

• Develop engaging content that blends facts and appeal for the target audience.

• Participate in team brainstorming for creative ideas, advancing campaigns, and contributing to decisions on creative strategies.

• Proactively suggest timely content and marketing campaigns based on trending conversations for the target audience.

• Conduct comprehensive research on the client’s brand and competitors, including past campaigns, while staying current on emerging industry trends.

• Monitor Digital & New Media industry trends and competitor offerings to enhance current services.

• Analyze the characteristics, behavior, and media habits of specific media users to identify target audiences and propose creative solutions.

• Play a creative role in end-to-end coordination and execution with juniors or freelancers for assigned brands.

• Ensure timely and effective internal communication to meet client timelines.

• Supervise and conduct quality checks on all copy and creative content.

• Recommend the most effective platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) for conveying client messages, considering outreach, frequency, and budget.

Job Requirements:

• Bring a minimum of 4 years of copywriting experience.

• Showcase a strong portfolio with standout work.

• Agency experience is a must, with prior experience working on B2B as well as B2C brands. 

• Demonstrate content creation abilities in English, Hindi, and Hinglish.

• Exhibit attention to detail and adept multitasking across multiple projects.

• Proficiently use MS Word, Excel, and PowerPoint.

• Possess excellent communication skills, both written and verbal.