Company Overview

TEJOO FASHIONS, operating under Lakhmi Chand Tejoo Mal, is a leading manufacturer, exporter, and multi-channel wholesaler in the fashion industry. Established in 1965, we specialize in women's ethnic fashion, providing quality garments at affordable prices. Renowned for our Ladies Salwar Suits, we have also diversified into Kurtis, Leggings, Sarees, Lehengas, and Gowns. Headquartered in Delhi, we are committed to fashion excellence.

Job Overview

The Social Media Executive will play a pivotal role in managing and enhancing our social media presence within the fashion industry. This is a full-time position based in Delhi, targeted at junior-level professionals with 1 to 3 years of experience. The candidate will be responsible for engaging our audience, executing social media strategies, and collaborating with influencers to expand our brand's reach.

Qualifications and Skills

• Experience in managing content on Instagram and Facebook is mandatory and will be closely examined during the selection process.
• Maintaining an influencer database and campaign records is a mandatory skill required for this position.
• Experience with fashion e-commerce is considered a mandatory skill for this role.
• Coordinate influencer campaigns and timelines, ensuring all activities align with brand objectives and deadlines.
• Support content ideation and develop creative briefs that resonate with our target audience and align with fashion trends.
• Possess 2–3 years of social media experience, particularly in the fashion sector, demonstrating a track record of successful campaigns.
• Strong knowledge of influencer marketing and an acute awareness of current fashion trends is a must.
• Excellent communication and organizational skills to effectively manage multiple campaigns and tasks simultaneously.

Roles and Responsibilities

• Develop and execute social media strategies to boost brand presence on platforms like Instagram and Facebook.
• Create engaging content that reflects the brand's ethos and resonates with our target audience.
• Identify and collaborate with influencers to promote our fashion line and manage relationships with them.
• Monitor and analyze social media performance metrics to refine and improve campaign effectiveness.
• Maintain and update influencer databases, and keep track of campaign records and outcomes.
• Stay updated with the latest social media trends and algorithm changes to keep our online presence competitive.
• Work closely with the marketing team to ensure a cohesive brand message across all media channels.
• Assist in planning and executing social media marketing events and initiatives to engage followers and drive brand loyalty.