Your Core Responsibilities:

1. Market Research

• Conduct comprehensive research on the standardized test prep market (eg: SAT/ACT), including competitor analysis, learner demographics, study habits, and test trends.
• Gather and analyze quantitative and qualitative data from surveys, industry reports, and user feedback to identify critical knowledge gaps and content opportunities.
• Develop detailed audience profiles and segmentations to ensure content is precisely targeted and highly relevant.
• Continuously track market developments to maintain a competitive edge.

2. Content Strategy Development

• Translate research insights into a focused, data-driven content strategy that addresses the most pressing informational needs of standardized test prep students and tutors.
• Prioritize content topics based on the shift of market trends.
• Plan content formats and distribution channels (blogs, whitepapers) optimized for maximum reach and educational impact.
• Define clear performance metrics to measure content success and guide ongoing improvements.

3. High-Quality Informational Content Creation

• Produce well-researched, fact-based blogs and articles that provide actionable insights, detailed test guidance, and clear explanations of complex concepts.
• Ensure all content is accurate, up-to-date, and backed by credible sources, maintaining the highest standards of informational integrity.
• Optimize content for SEO using strategic keywords relevant to the standardized test prep market (eg: SAT/ACT) to drive organic traffic and improve search rankings.
• Maintain a tone that builds trust and positions EdisonOS as a leading knowledge resource.

4. Brand Building

• Develop content that strengthens brand credibility by consistently delivering valuable, evidence-based information that addresses real user challenges.
• Collaborate with the marketing team to align content with product updates, industry trends, and customer education initiatives.
• Support brand positioning as a thought leader in the standardized test prep space through whitepapers, research summaries, and expert guides.
• Use data-driven insights to refine messaging and ensure content reinforces the company’s reputation for expertise and reliability.

5. SEO & Content Optimization

• Continuously monitor SEO performance and optimize existing content by updating keywords, meta tags, headings, and internal linking to enhance organic visibility and user engagement.
• Regularly analyze competitors’ content and SEO strategies to identify gaps and opportunities, adapting our content approach to outperform them in search rankings and user engagement.
• Implement A/B testing and other experimentation methods on headlines, CTAs, and content formats to determine what drives the best SEO results and user interaction, refining content accordingly for maximum impact.

What You Bring:

• Proven experience in content marketing focused on education, test prep, or related sectors
• Strong analytical and research skills with the ability to synthesize complex data into clear, actionable content
• Exceptional writing skills with a focus on factual, well-structured, and SEO-optimized informational content
• Deep understanding of SEO best practices and content performance measurement
• Passion for delivering educational value and empowering learners through high-quality content