Company Overview

TeachEdison is an Education Technology company based in Bangalore, specializing in high-performance software solutions for educators. With a focus on building innovative products like EdisonOS, a comprehensive operating system for knowledge commerce, TeachEdison is a growing company within the software development industry. Comprising a team of 11-50 employees, TeachEdison is committed to revolutionizing the way educators engage and manage their content delivery processes.

Job Overview

We are looking for a skilled Content Marketer to join our team in Coimbatore. This mid-level position is essential for creating and managing engaging content that drives our educational technology brand forward. The successful candidate will have a strong grasp of market trends and a flair for creative writing, contributing to our dynamic approach in transforming knowledge commerce.

Qualifications and Skills

• Proficiency in SEO optimization to enhance our digital visibility and drive organic growth (Mandatory skill).
• Strong copywriting skills aimed at crafting compelling and concise messages for various audiences (Mandatory skill).
• Capability in market research to effectively tailor content towards emerging industry trends and demands (Mandatory skill).
• Ability to tell captivating stories that resonate with educators and enhance user engagement.
• Experience in blogging to create insightful articles that reflect thought leadership and industry insights.
• Creative writing expertise to produce engaging content across different platforms while maintaining brand voice.
• Proficiency in social media communications to creatively promote content across various channels.
• Strategic communications skills to harmonize content marketing strategies with broader brand objectives.

Roles and Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with company goals and industry standards.
• Create high-quality, engaging content for all digital platforms including blogs, social media, and the company website.
• Conduct thorough market research to inform content strategies and maintain competitive advantage.
• Collaborate with the product development team to ensure content accurately reflects platform capabilities and enhancements.
• Implement SEO best practices to improve content visibility and search rankings online.
• Measure and analyze content performance metrics to refine strategies and enhance future efforts.
• Manage and grow TeachEdison’s online presence through strategic social media content plans.
• Coordinate with cross-functional teams to maintain cohesive messaging and branding across all content initiatives.