Key Responsibilities

• Growth Strategy: Develop and implement data-driven growth strategies to acquire new users and retain existing ones, focusing on improving user engagement and conversion rates.
• User Acquisition: Lead end-to-end paid and organic marketing campaigns, including influencer marketing, paid media, content marketing, and partnerships. Collaborate with business development to identify and engage potential partners and affiliates.
• Retention & Engagement: Design and execute retention initiatives to enhance customer lifetime value (CLV), using personalized messaging, loyalty programs, and product promotions.
• Data Analysis: Leverage analytics tools to analyze KPIs, including customer acquisition cost (CAC), lifetime value (LTV), churn, and engagement metrics, to make informed decisions and optimize growth strategies.
• Product Growth: Collaborate with the product team to shape features that improve user experience, maximize growth potential, and ensure seamless onboarding and engagement.
• User Insights: Conduct A/B testing, surveys, and interviews to gain insights into user preferences, pain points, and motivations, translating these into actionable plans for product and marketing.
• Performance Tracking: Monitor and report on growth performance metrics, campaign outcomes, and ROI for all initiatives, adapting strategies based on data to drive continual improvement.
• Crypto-Specific Acquisition Channels: Proficiency in leveraging crypto-focused marketing channels, such as CoinMarketCap, CoinGecko, and crypto forums.
• Event Marketing: Organizing and participating in crypto conferences, hackathons, and webinars to strengthen brand presence in the crypto ecosystem.
• Market & Competitive Analysis: Stay updated with market trends, competitor strategies, and emerging technologies in crypto, identifying opportunities for differentiation and growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field (MBA is a plus).
• 3+ years of experience in growth marketing, digital marketing, or a similar role within the crypto, fintech, or technology sector.
• Strong knowledge of crypto and blockchain ecosystems.
• Proficiency in digital marketing channels and tools such as Google Analytics, CRM systems, A/B testing, and other data analysis tools.
• Ability to analyze and interpret data, with a strong focus on metrics and ROI.
• Excellent communication and project management skills, with a knack for cross-functional collaboration.

Preferred Skills

• Crypto Market Knowledge: Strong grasp of blockchain fundamentals, cryptocurrency trends, and key industry players.
• Product Expertise: In-depth understanding of the platform's offerings, such as trading pairs, staking, DeFi products, and security features.
• Regulatory Awareness: Knowledge of relevant regulations and compliance requirements across different jurisdictions, especially as regulations evolve in the crypto space.
• Real-Time Adaptability: Capability to quickly pivot campaigns based on market trends or trading volume surges.
• Community Management: Skills in managing and engaging crypto communities on platforms like Twitter, Telegram, Reddit, and Discord.
• Influencer and Ambassador Programs: Expertise in identifying and working with crypto influencers, ambassadors, and KOLs (Key Opinion Leaders) to build credibility and drive user engagement.
• Educational Content Creation: Ability to simplify complex crypto concepts and produce educational resources that build trust and increase user knowledge.
• Content Marketing: Skills in developing content strategies that include blog posts, market insights, tutorials, and explainer videos tailored to different user segments.
• Referral Programs and Incentives: Expertise in designing referral programs and other incentives to attract and retain users.
• Growth Hacking: Ability to leverage innovative tactics and limited budgets effectively, such as airdrops, referral campaigns, and loyalty programs to drive rapid user acquisition.
• Budget Optimization: Proficiency in managing marketing budgets effectively within the crypto sector, prioritizing high-impact, low-cost initiatives.
• Innovation in Campaigns: Creativity to stand out in a competitive space, using unique campaigns that differentiate the platform.
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