Job brief

We are seeking a talented and experienced Email Marketing Manager to spearhead our email marketing strategies.

As the Email Marketing Manager, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.

Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.

If you are passionate about email marketing and have a proven track record of success, we invite you to join our team and contribute to our company’s continued growth and success.

Responsibilities

·        Identify target audience and grow our email list

·        Design and implement direct email marketing campaigns

·        Proofread emails for clarity, grammar, and spelling

·        Ensure mobile-friendly email templates

·        Write newsletters including all company updates

·        Upgrade our email templates using graphics, personalization and advanced features

·        Ensure prompt and accurate communication with clients via email to minimize unsubscribes

·        Create email databases for lead generation

·        Analyze campaign performance and suggest improvements

·        Report on sales revenue generated from email marketing efforts

·        Ensure emails follow industry policies and best practices

Requirements and skills

·        Proven work experience as an Email marketing manager or Digital marketing specialist

·        Hands-on experience with HTML and content management systems

·        Proficiency in marketing automation technology

·        Knowledge of SEO/SEM and Google Analytics

·        Familiarity with analytical and database tools

·        Excellent written communication and copywriting skills

·        Strong project management skills

·        An ability to work under tight deadlines

·        Any degree in Marketing or a relevant field