Job brief

We are looking for a talented Email marketing Executive to take the lead with our email marketing

strategies. Your main duties include running email marketing campaigns end-to-end, managing email

databases and creating newsletters.

If you’re interested in web technologies and can generate innovative ideas to increase sales, we would

like to meet you. As an Email marketing manager, your role is to reach customers through email

campaigns and inform them about new products and events.

Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our

company updates.

Responsibilities

 Identify target audience and grow our email list

 Design and implement direct email marketing campaigns

 Proofread emails for clarity, grammar and spelling

 Ensure mobile-friendly email templates

 Write newsletters including all company updates

 Upgrade our email templates using graphics, personalization and advanced features

 Ensure prompt and accurate communication with clients via email to minimize unsubscribes

 Create email databases for lead generation

 Analyze campaign performance and suggest improvements

 Report on sales revenue generated from email marketing efforts

 Ensure emails follow industry policies and best practices

Requirements

 Proven work experience as an Email marketing or Digital marketing specialist

 Hands on experience with HTML and content management systems

 Proficiency in marketing automation technology

 Knowledge of SEO/SEM and Google Analytics

 Familiarity with analytical and database tools

 Excellent written communication and copywriting skills

 Strong project management skills

 An ability to work under tight deadlines