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Social Media Marketing Specialist

Bangalore
Full-Time
Junior: 1 to 3 years
Posted on May 03 2023

About the Job

Skills

Public Relations
Communication
Presentation Skills
Organization Skills
Online Marketing

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

Responsibilities

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Requirements

  • Proven working experience in social media marketing or as a Digital Media Specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organisational ability
  • Fluency in English

BS in Communications, Marketing, Business, New Media or Public Relations

About the company

Established in 2003 with a mission to make a difference in the computer software industry, InSnap Technologies powered by Spokesly has earned an excellent reputation in the industry due to the fantastic services offered. What initially started as a long-fetched dream has developed into a blooming reality.Our range of work is varied, and we have been serving clients belonging to different industrie ...Show More

Industry

Software Development

Company Size

201-500 Employees

Headquarter

Bangalore

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