Manage, review, and perform daily account responsibilities associated with Google Ads and social media platforms for a variety of clients

Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.

Manage the creation of large keyword lists

Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals

Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives

Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Keep pace with search engine and PPC industry trends and developments

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

Communication to team and management on project development, timelines, and results