JD Digital Marketing Manager 

·  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns 

·  Design, build and maintain our social media presence 

·  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 

·  Identify trends and insights, and optimize spend and performance based on the insights 

·  Brainstorm new and creative growth strategies 

·  Plan, execute, and measure experiments and conversion tests 

·  Collaborate with internal teams to create landing pages and optimize user experience 

·  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 

·  Instrument conversion points and optimize user funnels 

·  Collaborate with agencies and other vendor partners 

·  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 

Requirements and skills 

• Proven working experience in digital marketing 
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
• Experience in optimizing landing pages and user funnels 
• Experience with A/B and multivariate experiments 
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) 
• Working knowledge of ad serving tools (e.g., DART, Atlas) 
• Experience in setting up and optimizing Google Adwords campaigns 
• Working knowledge of HTML, CSS, and JavaScript development and constraints 
• Strong analytical skills and data-driven thinking 
• Up-to-date with the latest trends and best practices in online marketing and measurement 
•