Job Title: Digital Marketing

Company Overview: We are a leading Fast-Moving Consumer Goods (FMCG) company specializing in

the edible oil segment. Committed to delivering high-quality products to our consumers, we are

expanding our team in Chennai and seeking a dynamic and driven Business Development Executive to

contribute to our growth and market presence.

Location: Chennai

Languages: English, Tamil

Roles and Responsibilities

1. SEO Optimization:

- Conduct thorough keyword research, analysis, and implementation to enhance website ranking

and visibility on search engines.

- Implement on-page and off-page SEO strategies to improve organic search results.

2. Competitor Analysis:

- Perform regular competitor analysis to identify strengths, weaknesses, and opportunities for our

digital marketing strategies.

- Utilize insights to refine and enhance our marketing tactics and campaigns.

3. Social Media Advertising:

- Develop and execute effective social media advertising campaigns across platforms such as

Facebook, Instagram, Twitter, LinkedIn, etc.

- Monitor, analyze, and optimize ad performance based on key metrics and target audience

engagement.

4. Website Optimization for Better Customer Experience:

- Collaborate with the web development team to optimize website usability, navigation, and user

experience.

- Implement strategies to enhance website performance, conversion rates, and customer journey.

5. Keywords Analysis and Management:

- Continuously analyse keywords and phrases to drive targeted traffic and improve content

relevance.

- Optimize content across digital platforms based on keyword analysis.

6. Social Media Management and Customer Engagement:

- Manage social media accounts, create engaging content, and maintain consistent brand

messaging.

- Interact with customers, respond to queries, and foster positive relationships to enhance brand

loyalty.

7. Reporting and Insights:

- Generate regular reports on digital marketing performance, including website traffic, conversion

rates, social media engagement, and campaign effectiveness.

- Provide actionable insights and recommendations based on data analysis to optimize marketing

strategies.

Qualifications and Requirements:

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience in digital marketing roles, preferably with a focus on SEO, social media

advertising, and website optimization with a minimum of 2 years of experience.

- Strong understanding of SEO principles, keyword research tools, and analytics platforms.

- Proficiency in managing social media platforms and running ad campaigns (Facebook Ads

Manager, Instagram Ads, etc.).

- Excellent communication skills and ability to engage with customers across digital channels.

- Analytical mindset with the ability to interpret data and generate actionable insights.

- Detail-oriented, organized, and capable of managing multiple tasks effectively.

- Ability to collaborate with cross-functional teams and report to department heads on marketing

performance.