IIM- MBA MANDATORY



State Program Manager, Xiaomi India

Company background:

Xiaomi is a young startup started in 2010. Xiaomi is today the world’s 4th largest smartphone brand and world’s largest IOT platform. Xiaomi’s philosophy is “Innovation for everyone” and we provide products with (a) best specs and innovation (b) highest quality and (c) honest pricing to all our users. We now offer a variety of products and services such as smartphones, smart TVs, smart Air Purifier, smart Routers, smart security cameras, fitness bands, powerbanks and many more.

Xiaomi launched its India business 4 years ago and in a short period; we have become the most loved technology brand in the country. Today Xiaomi India is the No. 1 brand across multiple categories, as per the latest IDC reports:

(a)  No. 1 smartphone brand

(b)  No. 1 smart TV brand

(c)   No. 1 fitness wearable brand in India

Xiaomi India started its offline journey two years ago; in mid-2017. Today we are present in hundreds of cities and towns through our various stores: Mi Home, Mi Studio, Mi Store, and Mi Preferred Partners. We have seen exponential growth in our offline sales over last 2 years: from less than 1% market share in early 2017, to currently 20%+ market share within the offline segment.

Responsibilities:

·      Take ownership of onboarding right partners for exclusive Mi Store channel.

·      End to end management of cycle of setting up of Mi Stores in rural market.

·      Maintain the ROI of each exclusive store partner as well as Zonal Distributor.

·      Achieve Sell-Out target for Mobiles and Ecosystem products.

·      Maintain business hygiene by conducting regular audits.

·      End to end management of Zonal Distributor in driving Sales, Marketing, and Finance etc.

·      Setting up & driving the local team to reach targets and goals set for the city.

·      The role will require extensive travel and there should not be any location constraint.

·      Developing connect with distributors to understand their needs and supporting them

·      Initiate creative local marketing strategies and executing them to generate incremental sales

·      Monitoring of local operations to ensure maximum sales and efficiency

·      Keep a tab on daily sell-in, sell-out, cash inflow and outflow to ensure smooth operations

·      Drive local PR by creating city specific PR relationships and represent Xiaomi at local events

·      Building relationships with local regulatory bodies and manage regulatory concerns and local politics

·      Help scale other cities through developing and sharing best practices