Job Duties & responsibilities (List the principal duties. Use concise statements that provide a clear understanding of the level of responsibility, complexity, creativity and analysis performed in this position.)

Generate sales through assets, liability and other banking products as well as TPP 

oMonitor on a regular basis the actual achievement of sales targets vis-à-vis plans for the branch; take necessary action to minimize deviations, if any

oBuild and manage effective customer relationship with key customers tagged to him/her; enable superior customer service to them; Advise them on making robust investment and financial decisions 

oReduce customer dormancy and customer attrition 

oEnsure branch target achievement through effective upselling and cross selling

Develop the business prospects in the branch vicinity by scouting for avenues to expand overall branch book, both assets & liability portfolio qualitatively & quantitatively

Ensure effective execution of marketing campaigns and conversion of customer referrals

Drive Business growth through prospective high net worth individuals, along with Relationship managers to maintain positive relationships 

Address customer queries and grievances escalated by the branch personnel in a timely manner

Ensure Lead sharing with respective Business like IBG for Assets etc.

Manage public relations and liaison with local government authorities / RBI/ other banks for day to day branch operations and reporting

Support the internal and external audit team in carrying out the periodic branch audit; Formulate action plans to address the deviations found in audit 

Provide guidance to branch personnel on effective customer relationship management, sales, customer service and compliance to ensure achievement of individual targets.

Take overall responsibility for identification of training needs and completion of mandatory certifications for branch personnel

Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members

Required Experience 

10+ years in reputed Bank & 3+Years Experience as a Branch Manager