company logo

Content Marketing

Delhi
Full-Time
Junior: 1 to 3 years
3L - 6L (Per Year)
Posted on Mar 11 2024

About the Job

Skills

BLOG
Creative Writing
QUORA
Copywriting
EMAIL WRITING
Graphic Design

Company Overview


PMaps is a leading assessment platform that aims to make hiring inclusive, faster, and better through people science. We offer visual-based assessments for front-line job seekers in customer services, sales, and operations. Our assessments are language agnostic, engaging, and significantly reduce the time to hire, while improving the quality of hiring. With a team of seasoned psychologists, OB practitioners, statisticians, and IT experts, we provide our clients with seamless execution.


Job Overview


We are seeking a talented and creative Content Marketing professional to join our team at PMaps. As a Content Marketing Specialist, you will be responsible for creating and implementing content marketing strategies to promote our assessment platform and attract entry-level job seekers. This is a full-time position based in Delhi, India, and requires 1 to 3 years of experience in content marketing.


Qualifications and Skills


  • Bachelor's degree in Marketing, Communication, Journalism, or a related field
  • 1 to 3 years of experience in content marketing or a similar role
  • Proven track record of creating and implementing successful content marketing strategies
  • Strong written and verbal communication skills
  • Excellent creative writing and editing abilities
  • Familiarity with SEO best practices and keyword research
  • Experience with blog writing, copywriting, and email marketing
  • Proficiency in graphic design tools and multimedia content creation
  • Ability to work independently and collaboratively in a fast-paced environment
  • Strong analytical skills to measure and report on the effectiveness of content marketing campaigns


Roles and Responsibilities


  • Developing and executing content marketing strategies to promote PMaps' assessment platform
  • Creating engaging and informative content for various platforms, including blogs, social media, email campaigns, etc.
  • Collaborating with the marketing team to identify target audience and develop content strategies to attract entry-level job seekers
  • Researching and staying up-to-date with industry trends and competitor analysis to ensure the effectiveness of content marketing efforts
  • Optimizing content for search engine optimization (SEO) to increase organic traffic
  • Measuring and analyzing the performance of content marketing campaigns using relevant metrics
  • Working closely with the design team to create visually appealing graphics and multimedia content
  • Monitoring and managing brand consistency across all content channels
  • Collaborating with internal stakeholders to gather content and ensure accuracy of information
  • Staying updated with new content marketing tools and trends to constantly improve the effectiveness of content strategies





About the company

At PMaps, our mission is to provide organizations with a reliable ASSESSMENT PLATFORM to evaluate the ENTRY-LEVEL JOB SEEKERS and to make hiring INCLUSIVE, FASTER & BETTER by leveraging people science. We carry the core belief in - The Purpose of Life, Values and A Sense of Relationship. We are being advised by a leading Asian Psychology Association for designing our visual-based competencies fram ...Show More

Industry

Saas

Company Size

11-50 Employees

Headquarter

Thane, Maharashtra

Other open jobs from PMaps