Job Description – Digital Marketing Lead

Company : Harman 

• Location: Bangalore (Onsite)

• Experience: 5+ years

• Compensation: 11-17 LPA

• Work Model: Hybrid (as applicable)

Note: This is contractual position with Harman.

SEO Strategy and Execution:

- Develop and implement on-page, off-page, and technical SEO strategies to improve website rankings and organic traffic.

- Conduct thorough keyword research and competitive analysis to identify opportunities.

- Optimize website content, meta tags, titles, and URLs for SEO.

- Perform regular SEO audits and implement recommendations to ensure the website is SEO friendly.

- Stay up-to-date with SEO best practices, algorithm changes, and emerging trends.

Content Marketing:

- Collaborate with the content team to create SEO-optimized content, including blog posts, articles, product descriptions, and landing pages.

- Implement and track content marketing strategies to improve user engagement and retention.

- Ensure that all content aligns with SEO goals and supports the overall digital marketing strategy.

Analytics and Reporting:

- Use tools like Google Analytics, Google Search Console, and other SEO tools to track and report on website performance.

- Analyze traffic data, conversion rates, and other KPIs to evaluate campaign effectiveness.

- Provide regular performance reports and insights to optimize future strategies.

PPC and Paid Advertising:

-Manage and optimize paid search campaigns (Google Ads, Bing Ads, etc) for optimal ROI.

- Develop and execute PPC campaigns, including keyword research, ad creation, and budget management.

- Monitor and analyze paid campaign performance to maximize results.

Social Media and Email Marketing:

- Manage social media campaigns and ensure they are aligned with SEO and digital marketing objectives.

- Collaborate with the email marketing team to create SEO-focused email campaigns.

- Track the performance of social media and email marketing efforts, adjusting strategies as needed.

- Develop and implement account-based marketing strategies and programs to drive pipeline growth and customer retention for key accounts.

Required Skills and Qualifications:

- Bachelor's/Master degree in Marketing, Business, Communications, or related field.

- 2 years of experience in digital marketing with a focus on SEO and SEM.

- Strong understanding of SEO principles, keyword research, and SEO tools (Ahrefs, SEMrush, Moz, Google Analytics).

- Experience with Google Ads, Bing Ads, and other paid advertising platforms.

- Excellent written and verbal communication skills.

- Proficiency with social media platforms, content management systems (CMS), and email marketing tools.

- Strong analytical skills and the ability to interpret data to drive decisions.

- Ability to work both independently and as part of a team.

- Detail-oriented with the ability to manage multiple projects simultaneously.