Google Ads Expert: -

Job Description: -

Roles and Responsibilities: -

Below are some of the responsibilities a Google Ads expert is expected to assume in their position:

• Manage all aspects of Google Ad campaigns.
• Create and optimize ad campaigns and paid search landing pages.
• Analyze and optimize ad campaigns to increase return on investment (ROI).
• Use Google Ads to drive a variety of online marketing campaigns.
• Manage and optimize display campaigns across multiple devices.
• Develop PPC strategies to increase online visibility.
• Collaborate with a team of marketers, Google Ads specialists, and engineers.
• Conducting keyword research.
• Managing ad budgets.
• Creating compelling ad copy.
• Staying up-to-date with industry trends.

Job Qualifications and Skill Sets:

Below are the qualifications expected of a Google Ads expert:

• Education: MBA/Graduate/A degree in digital marketing or a related business field.
• 2 years of hands-on experience with Google Ads, Google Analytics
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
• An understanding of search engine optimization (SEO) and Search Engine Marketing (SEM).
• Google Ads Experts should be highly analytical, detail-oriented, and possess excellent communication and collaboration skills to drive success in online advertising campaigns.
• Good Knowledge of on-page and off-page optimization.
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients.
• Sense of ownership and pride in your performance and its impact on a company’s success
• Advanced Knowledge of SEO, PPC, SMM, Content Marketing, Email Marketing, Google ads, Facebook ads, Mobile Marketing, Marketing Analytics, and Affiliate Marketing.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills.