Head of Digital Marketing Job Description

We are looking for a Head of Digital Marketing who will be responsible for

developing, implementing, and managing our digital marketing strategy. The goal is

to maximize our online presence and lead-generation activities in order to convert

more visitors into customers and grow our brand awareness.

Duties & Responsibilities

• Develop and execute the digital marketing strategy for the company, across

all channels including website, social media, email, paid advertising, and SEO

• Oversee the creation and curation of engaging content for our digital

channels, working with internal teams and external agencies

• Analyse data and insights to inform decision-making and optimize

campaigns in real-time

• Stay up-to-date on the latest digital marketing trends and technologies, and

identify opportunities for innovation within the team

• Manage and develop a team of digital marketing specialists, setting

objectives and providing feedback/direction

• Develop and maintain relationships with key industry partners and

influencers

• Represent the company at relevant conferences and events

• Monitor competitor activity and benchmark against them

• Achieve agreed-upon KPIs and targets set by upper management

Required Skills and Qualifications

• 10+ years in a leadership role in marketing, with at least 7 years in digital

marketing

• Proven track record of developing and executing successful digital marketing

campaigns

• Experience managing a team of marketing professionals

• In-depth knowledge of all aspects of digital marketing, including SEO, social

media, email marketing, and lead generation

• Strong analytical skills and experience using data to drive marketing