About Frido

At Frido, we’re not just selling products—we’re building a brand that enhances comfort, care, and everyday wellness. As a rapidly growing D2C startup, we’re on a mission to blend innovation with empathy to deliver lifestyle solutions people actually need. Now, we’re looking for a talented Copywriter to join our team and help shape the voice of Frido across every customer touchpoint.

Key Responsibilities :

As our Copywriter, you’ll :

• Craft compelling, conversion-driven copy for:
• Paid ads
• Email campaigns
• Product packaging
• Website banners & landing pages
• Social media platforms
• Develop scripts for influencer videos, brand storytelling, and campaign content.
• Own the brand voice—ensure consistency across all platforms and materials.
• Collaborate closely with designers, marketers, and product teams to align copy with visual content.
• Edit and proofread everything for clarity, grammar, brand tone, and impact.
• Stay on top of industry trends, competitors, and customer behaviour to keep content fresh, relevant, and performance-driven.

Requirements

• 2–4 years of hands-on copy writing experience—preferably in a D2C brand, digital agency, or e-commerce startup.
• A versatile portfolio that includes product copy, digital ads, emailers, social posts, and campaign narratives.
• A mastery of English—storytelling, grammar, tone, and vocabulary.
• Strong command of short-form and long-form copy writing.
• Familiarity with SEO principles, keyword research, and web content optimisation.
• Proven ability to manage multiple projects in fast-paced environments.

Bonus Points If You Have:

• Experience writing for wellness, beauty, health, lifestyle, or consumer brands.
• Understanding of online customer behaviour and how to write copy that converts on mobile-first platforms.
• Basic knowledge of content performance metrics and how to optimise based on data.

Why Join Us?

• Work with a purpose-driven brand redefining wellness in India.
• Collaborate with a vibrant, creative, and ambitious team.
• Bring your ideas to life in a company that values storytelling and innovation.
• Opportunity to grow with a brand that's just getting started.