Social Media Executive – F&B (Moustache)

Location: Jaipur

Employment Type: Full-Time

Reports to: Marketing Manager – F&B

About Moustache F&B :-

Moustache is expanding rapidly in the Food & Beverage space, offering unique dining experiences across cafés, bars, and restaurants. To strengthen our digital presence and storytelling, we are looking for a Social Media Executive – F&B who can manage content creation, posting, and engagement across all restaurant social channels.

Role Overview :-

The Social Media Executive – F&B will be responsible for assisting and executing day-to-day digital activities across Moustache’s restaurant brands. This includes creating food-focused content, running social pages, community interaction, influencer coordination, and trend-based creative thinking. The role is perfect for someone who loves food, hospitality, and social media. 

Key Responsibilities :-

1. Content Creation & Support

● Create ideations and get Instagram Reels from Designers, food videos, aesthetic photos, and stories for all F&B brands.

● Capture/Manage real-time content during restaurant operations, events, tastings, and new menu launches.

● Work with the Design team/ Photographers to ensure posts follow brand visual identity and tone. 

2. Social Media Page Management

● Manage day-to-day activities across social platforms: Instagram, Facebook, Twitter, YouTube, and Zomato reels (if applicable).

● Schedule and publish posts as per the monthly content calendar.

● Ensure timely posting based on the best engagement windows.

3. Community Engagement

● Respond to comments, messages, reviews, and customer queries across all platforms.

● Re-share and highlight UGC, customer stories, and feedback.

● Monitor brand mentions, food bloggers, and community conversations.

4. Influencer Coordination

● Assist in identifying and onboarding food bloggers, micro-influencers, and local creators.

● Coordinate tasting invites, visit schedules, and content expectations.

● Track influencer performance and content deliverables. 

5. Trend & Competitor Monitoring

● Keep track of new Instagram trends, reel formats, audio, hashtags, and viral content relevant to F&B.

● Analyze competitor pages and suggest improvements and content opportunities.

6. Reporting & Insights

● Prepare weekly and monthly performance reports on reach, engagement, and follower growth.

● Suggest ideas to improve engagement based on analytics insights.

Key Performance Indicators (KPIs) :-

Content Output : Minimum 12–16 posts/reels per month across individual F&B brands. Engagement Rate : Maintain 5–7% engagement on posts.

Response Time : All customer DMs/comments responded to within 1–2 hours.

Influencer Engagement : Coordinate 5–10 influencers per month.

UGC Contribution : At least 15% of monthly content sourced from UGC.

Page Growth : 10–12% increase in followers per quarter. 

Who You Are :-

✔ 1–2 years of experience in social media, preferably in F&B, hospitality, or lifestyle brands.

✔ Strong understanding of Instagram Reels, food photography, and storytelling.

✔ Creative mindset with basic skills in Canva, reel editing apps, or Lightroom.

✔ Excellent communication skills and customer handling.

✔ Passionate about food, café culture, and digital content.

✔ Highly proactive and able to manage multiple restaurant pages simultaneously. 

Why Join Moustache?

Be part of a growing F&B ecosystem with unique culinary concepts. Opportunity to build and scale social media for multiple restaurant brands. Hands-on experience in content creation, influencer marketing, and event coverage. Fun, creative team environment with continuous learning.