Performance Marketing Specialist

Location: Jaipur, Corporate Office Moustache

Department: Marketing

Experience: 2-5 Years

Reports To: Digital Marketing Manager

Type: Full-time

About Moustache

Moustache is a new-age travel and hospitality brand with 30+ properties across India, offering everything from luxury getaways to backpacker experiences. We are redefining the way India travels and stays—offering unique experiences, immersive culture, and high-impact hospitality across all touchpoints.

Role Overview

We are looking for a data-driven Performance Marketing Specialist to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns across Meta (Facebook + Instagram), LinkedIn, Google Ads (Search, Display, YouTube), and more. The primary KPI will be to maintain a cost-to-revenue ratio under 10%, while continuously scaling performance and acquiring high-quality leads/bookings.

Key Responsibilities

• Strategize, implement, and manage paid campaigns across Meta Ads, LinkedIn Ads, and Google Ads (Search, Display, Performance Max, YouTube).
• Optimize campaigns for ROI, CAC, ROAS, and cost-to-revenue, ensuring spends remain efficient and effective.
• Conduct detailed keyword research, A/B testing, audience segmentation, and competitor analysis.
• Create and manage landing pages in collaboration with the product and design teams to improve ad performance.
• Own the full performance funnel – from ad creative and copy to conversion tracking and attribution.
• Monitor campaign budgets, report on KPIs, and deliver actionable insights using Google Analytics, Google Tag Manager, Meta Pixel, etc.
• Stay up to date with the latest trends, platform updates, and algorithm changes.
• Collaborate closely with internal teams (SEO, Social Media, Influencer, Product) to create cohesive multi-channel campaigns.

Key Performance Indicators (KPIs)

• Cost-to-Revenue Ratio: Must be maintained below 10% across all channels.
• Return on Ad Spend (ROAS): Minimum 5X average across all campaigns.
• Lead/Booking Volume: Monthly and quarterly targets aligned with business growth plans.
• Customer Acquisition Cost (CAC): Continuously optimized, with monthly reporting on YoY and MoM changes.
• Campaign CTR & Conversion Rate: Benchmarked against industry averages; continuous improvement expected.
• Bounce Rate & Session Duration: Monitored to ensure traffic quality and page experience are high.
• Budget Utilization: 95%+ of monthly budget to be used effectively with zero overspend.

Requirements

• 2-5 years of hands-on experience managing paid marketing campaigns across Meta, Google Ads, and LinkedIn.
• Strong command over performance metrics and analytics tools (Google Analytics, GA4, GTM, Facebook Ads Manager, Google Ads Manager, etc.).
• Proven ability to drive high-quality leads/bookings with cost-to-revenue consistently under 10%.
• Excellent analytical skills with an eye for data and performance optimization.
• Experience in the hospitality or travel sector is a plus.
• Strong communication and teamwork skills.

What We Offer

• A high-growth environment with ownership and creative freedom.
• Opportunity to shape performance strategy for a fast-growing hospitality brand.
• Work with a team of passionate, curious, and driven marketers.
• Exclusive stays and travel perks across Moustache properties.

Ready to bring your numbers game to India's coolest travel brand?