Job Title: Graphic Designer 

Department: Creative / Marketing

Location: Jaipur (Head Office)

Reports To: Digital Marketing Manager

Role Overview: The Graphic Designer will be responsible for conceptualizing and executing creative visuals across all Moustache brands — Hostel, Select, and Luxuria — ensuring strong brand identity, consistency, and storytelling across digital and offline channels. They will collaborate closely with the content, social media, product, and performance teams to create designs that not only look great but also communicate effectively, drive engagement, and convert viewers into guests.

Key Responsibilities:

1. Creative Design & Ideation

● Develop compelling designs for social media (reels covers, carousels, stories, ads) and digital campaigns.

● Create brand-specific visual content for each Moustache sub-brand while maintaining the parent brand essence.

● Design property-specific creatives for launches, events, collaborations, and experiences.

● Conceptualize print collaterals — standees, posters, brochures, signage, in-room branding, etc.

● Work with content and marketing teams to translate campaign ideas into visual communication.

● Ensure visual consistency across all touchpoints and maintain a brand design library.

2. Product & Website Visual Support

● Collaborate with the product and SEO teams for property image optimization and banner design. ● Design visual layouts for website landing pages, blogs, and promotional popups.

● Regularly refresh visuals to align with seasonal campaigns or offers. 

3. Coordination & Workflow Management

● Work collaboratively with content writers, social media executives, and performance marketers.

● Maintain a Monthly design tracker aligned with the content calendar.

● Manage project timelines and ensure on-time delivery of all assets.

● Adapt designs quickly based on feedback and performance insights. 

Key Skills & Tools

● Design Software: Adobe Photoshop, Illustrator, InDesign

● Additional Tools: Canva, Figma (for layout and UI previews), Google Slides (for presentations)

● Soft Skills: Creative thinking, attention to detail, adaptability, communication, and time management.

Qualifications

● Bachelor’s degree or diploma in Design, Fine Arts, or related field

● 1–3 years of professional experience (hospitality/travel/lifestyle brands preferred)

● Strong design portfolio showcasing social media creatives, branding work, and campaign visuals 

KPI / Performance Metrics

● On-time delivery rate of design tasks (monthly % tracked)

● Engagement rate & CTR on designed campaigns

● Brand consistency score (based on audits and feedback)

● Innovation index (number of new design ideas/concepts implemented)

● Collaboration & responsiveness score (from internal feedback)