India’s first financial platform exclusively for women integrating Social, EdTech and FinTech is hiring for Senior Copywriter with 1 to 3 years experience.

Women have differentiated financial needs, earnings, career peaks and breaks, longer life expectancy, and a different approach & mindset toward financial planning. The corporation aims to bridge the gap between women and finance with an expert-backed, hassle-free, financial platform to inspire a wave of financially fearless women.

Job title: Senior Copywriter Responsibilities

· Develop creative and engaging social media content for the brand channels

· Create content for the in-app community and engagement

· Ideation and execution of campaigns, videos and blogs etc.

· Manage the day-to-day handling, writing and editing of engaging posts for social media networks (e.g. Facebook, Instagram and Twitter)

· Write long-form content basis topics finalized for the brand blog.

· Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience

· Ensures on-time and efficient realization of day-to-day and monthly goals as set by the team

· Working closely with Art Team to visualize ideas and coordinate artworks as per plan

· Ability to learn and constantly upskill

Requirements

· A Bachelor’s degree in Marketing, Mass Communication, communication or a relevant field

· Prior experience as a Copywriter or associated roles in an agency is preferred.

· Prior experience with financial brands, content writing and knowledge of finance

· Experience working on Social Media platforms

· Ability to write short-form content, quirky and witty and develop a unique voice for the brand

· Strong verbal as well as written communication skills

· Exceptional time-management and organizational skills

· A keen eye for details · An analytical mind with a problem-solving attitude