A Bangalore based Corporate (Specializing in Savings Account, Loans

and Investment) is providing a tech-enabled platform where customers are guided

to the right financial product from the right bank or NBFC. It is also a

thoughtfully accented concept where individuals (from all the profiles) are

offered career options as a financial advisor and make income flexibly.

We are dedicated to becoming a fin-hybrid, cultivating the best

ways to make and save money. In assessing the best type of financial product,

the goal is to bring the customers and financial solutions on the same ground.

The corporate sees itself catering to a family of 10 million customers in 2030 and enriching the standards that complement money management.

Responsibilities:

 Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

·      Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building

activities, mid-term lead generation and nurturing, as well as quick wins to

achieve targets

·      Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth

·      Ensuring consistent messaging that is aligned with the brand

·      Building win-win relationships with new and existing partners

·      Manage the marketing budget to drive sustainable bottom-line growth

Key Requirements

·      You have a degree in Marketing, Business Administration or related

field.

·      You have prior experience in a similar role with a solid track record of success.

·      You have strong experience in Growth Hacking, social media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance

marketing.

·      You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).

·      You are highly goal driven and work well in fast paced environments.

·      You possess strong analytical skills and are comfortable dealing with numerical

data.

·      You have excellent communication & interpersonal skills.

·      You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.