Company Overview

Mialtus Insurance Broking Pvt Ltd is a professional services firm specializing in Insurance Broking and Risk Management Consulting. With our head office based in Mumbai, we are committed to providing exceptional services that foster long-lasting relationships with our clients. Our team of 51-200 employees strives to exceed contractual expectations, positioning us as a leader in the Insurance Broking industry. Discover more on our website at www.mialtus.in.

Job Overview

We are seeking a Partial Chief Marketing Officer (CMO) for an executive-level position located in Mumbai, Goregaon. This is a contract employment opportunity for an individual with a passion for brand development and marketing innovation in the insurance industry. The ideal candidate will enhance our marketing efforts through strategic planning and execution, leveraging digital platforms and tools.

Qualifications and Skills

• Demonstrated experience in brand development with a creative and analytical approach to maintaining brand consistency and growth (Mandatory skill).
• Proficiency with marketing automation tools to streamline and optimize marketing efforts (Mandatory skill).
• Expertise in crafting and implementing digital marketing strategies to drive brand awareness and customer engagement.
• Comprehensive knowledge of data-driven marketing tactics to make informed decisions and refine marketing tactics.
• Strong skills in content marketing to create relevant and engaging content that attracts and converts customers.
• Proven ability in social media marketing to build community and drive engagement across various platforms.
• Experience managing paid advertising campaigns to achieve marketing objectives and expand reach effectively.

Roles and Responsibilities

• Develop and lead the company's brand strategy to strengthen its market position and increase customer loyalty.
• Implement marketing automation processes to enhance efficiency and track marketing performance metrics effectively.
• Create and execute comprehensive digital marketing plans that align with the overall business goals and objectives.
• Monitor market trends and competitor activities to identify opportunities for growth and improvement.
• Oversee SEO strategies to improve search engine rankings and organic search performance.
• Drive content marketing initiatives to develop insightful content that resonates with target audiences.
• Manage the company's social media presence to foster engagement and community among stakeholders.
• Direct paid advertising efforts ensuring optimal budget allocation and maximum return on investment.