Job Title: Business Data Analyst - Market & Competitive Intelligence

Location: Lucknow

Department: Marketing / Strategy / Analytics

Preferred Industry: Digital Marketing, Advertising, and Marketing, IT/ITes E-commerce.

About Us:

At Mastroke, we don’t just run digital campaigns — we craft digital breakthroughs. Founded in 2019, we've grown into a 100+ strong team of creatives, strategists, and marketers driven by one bold mission: to empower people and businesses to grow fearlessly in the digital era.

We specialize in building performance-driven strategies across paid ads, social media, content, and branding — all designed to move the needle, not just the metrics. Whether you're a startup or an enterprise, our full-funnel solutions help you scale with clarity, creativity, and confidence.

What We’re looking for:

We're on the hunt for a sharp, market-savvy Business Data Analyst to fuel our next phase of growth. In this role, you won’t just analyze what’s happening—you’ll help shape *what comes next*. Your core mission? Leverage deep market intelligence to uncover trends, quantify opportunities, and drive data-informed decisions across our solution strategy, pricing models, and go-to-market approach.

What you will do:

• Lead market trend research and competitive benchmarking to identify whitespace opportunities and market gaps
• Analyze product, service, and pricing models of competitors to provide actionable recommendations for positioning and GTM strategies
• Define, track, and report KPIs that evaluate success of products, services, and pricing strategies in the marketplace
• Collaborate with marketing, sales, and product teams to align insights with real-world business execution
• Leverage tools like Google Analytics, CRM, and internal platforms to study user behavior and market performance
• Translate findings into concise recommendations on what we should build, improve, or sunset
• Experience in data/business analysis with a strong market/competitor research focus
• Proficient in Excel, SQL, and BI tools.
• Familiarity with marketing data tools (Google Analytics, CRM, Tag Manager)

Bonus Points If You’ve Got These!

• Exposure to Python or R for statistical analysis or data automation or predictive modelling.
• Experience with CRM platforms, eCommerce analytics, or digital marketing campaigns.
• Familiarity with tools like Alteryx, Smartlook, or Tag Manager is a plus.
• Background in eCommerce or SaaS market intelligence
• Exposure to pricing strategy, product-market fit analysis, or digital campaign optimization

Perks and Benefits

• High-impact ownership on strategic product & pricing decisions  
• Direct visibility into business planning and executive decision-making 
• Opportunity to shape market-facing services that drive measurable growth
• Get access to global clients and international exposure
• Hybrid work culture with flexible options
• Sponsorship for certifications, trainings, and events
• Weekly knowledge-sharing sessions and a supportive growth environment