Mastroke is a team of advertising & marketing professionals who are always working their best to operate like humans and not just employees. We started off as a handful of members in 2019 and have now grown to a dynamic team of more than 200 members at all levels. Now, we aim to bring in reality to the digital marketing sphere and keep the businesses alive in the highly competitive online world - irrespective of business size, industry or race as Mastroke further aims to grow in all verticals of the digital marketing world at global stage.

<h3>Job Title: Business Data Analyst - Market &amp; Competitive Intelligence</h3>Location: LucknowDepartment: Marketing / Strategy / AnalyticsPreferred Industry: Digital Marketing, Advertising, and Marketing, IT/ITes E-commerce. About Us:At Mastroke, we don’t just run digital campaigns — we craft digital breakthroughs. Founded in 2019, we've grown into a 100+ strong team of creatives, strategists, and marketers driven by one bold mission: to empower people and businesses to grow fearlessly in the digital era.We specialize in building performance-driven strategies across paid ads, social media, content, and branding — all designed to move the needle, not just the metrics. Whether you're a startup or an enterprise, our full-funnel solutions help you scale with clarity, creativity, and confidence. <h3> </h3> <h3>What We’re looking for:</h3>We're on the hunt for a sharp, market-savvy Business Data Analyst to fuel our next phase of growth. In this role, you won’t just analyze what’s happening—you’ll help shape *what comes next*. Your core mission? Leverage deep market intelligence to uncover trends, quantify opportunities, and drive data-informed decisions across our solution strategy, pricing models, and go-to-market approach. <h3>What you will do:</h3> <ul><li>Lead market trend research and competitive benchmarking to identify whitespace opportunities and market gaps</li><li>Analyze product, service, and pricing models of competitors to provide actionable recommendations for positioning and GTM strategies</li><li>Define, track, and report KPIs that evaluate success of products, services, and pricing strategies in the marketplace</li><li>Collaborate with marketing, sales, and product teams to align insights with real-world business execution</li><li>Leverage tools like Google Analytics, CRM, and internal platforms to study user behavior and market performance</li><li>Translate findings into concise recommendations on what we should build, improve, or sunset</li><li>Experience in data/business analysis with a strong market/competitor research focus</li><li>Proficient in Excel, SQL, and BI tools.</li><li>Familiarity with marketing data tools (Google Analytics, CRM, Tag Manager)</li></ul> Bonus Points If You’ve Got These!<ul><li>Exposure to Python or R for statistical analysis or data automation or predictive modelling.</li><li>Experience with CRM platforms, eCommerce analytics, or digital marketing campaigns.</li><li>Familiarity with tools like Alteryx, Smartlook, or Tag Manager is a plus.</li><li>Background in eCommerce or SaaS market intelligence</li><li>Exposure to pricing strategy, product-market fit analysis, or digital campaign optimization</li></ul> Perks and Benefits<ul><li>High-impact ownership on strategic product &amp; pricing decisions&nbsp;&nbsp;</li><li>Direct visibility into business planning and executive decision-making&nbsp;</li><li>Opportunity to shape market-facing services that drive measurable growth</li><li>Get access to global clients and international exposure</li><li>Hybrid work culture with flexible options</li><li>Sponsorship for certifications, trainings, and events</li><li>Weekly knowledge-sharing sessions and a supportive growth environment</li></ul>